Exponentials in marketing: watch out!
Exponential growth in marketing is not just a colloquial way of saying, “wow, there’s an awful lot going on in marketing these days”. That’s true, of course, but I’m specifically fascinated by — and concerned about — actual mathematical exponential growth, where something doubles, doubles again, doubles again, and so on. Let me start with the legend of the chessboard, as adapted from Wikipedia: When the creator of the game of chess showed his invention …