Social media personal trainers

A colleague of mine recently said her New Year’s resolution is to blog, blog, blog. She’s a busy executive, with little time to spare, and always a hundred other things competing for her attention. But she also knows that active participation in the social media sphere — blogging, Facebook, Twitter, LinkedIn, etc. — is increasingly […]

Marketing technopologists

Just read a great article in the MIT Sloan Management Review, The Secrets of Marketing in a Web 2.0 World. The authors interviewed more than 30 executives and managers in both large and small organizations that are at the forefront of experimenting with Web 2.0 tools in marketing and came up with a set of […]

Semantic advertising to avoid contextual tragedies

Read a great article on how to avoid contextual tragedies by J. Brooke Aker, the CEO of the US subsidiary of semantic technology firm Expert System. The article discusses the promise of semantic advertising (in particular, the kind that is better at figuring out what a page really means when deciding which ads to place […]

Semantic advertising contextual corpus

A reader recently commented on my semantic advertising post with a great question: exactly how well does semantic advertising do compared with plain old contextual advertising? Can the difference be quantified in a way that’s independently verifiable? It should be. I understand why it’s not today. There are hundreds of advertising networks, each with their […]