Godin’s hierarchy of business to business needs
The problem with the Chicago school of economics isn’t so much its belief in rational decision-making — we can save for another day the computational complexity arguments against such precision in our thinking. Rather, it’s that it is too easy to misjudge what people are optimizing in their decisions. How many times have you looked at something a large organization does and remarked to yourself, “Yikes, that seems a little irrational.” The irony is that …
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