“We want to test bold, new ideas that always work.”
Nobody likes to see their idea lose. Everybody wants straight A’s. Look good for the boss. It’s the Lake Wobegon effect: all the children are above average. (If you don’t appreciate that joke, take this pop quiz.) So at some level it’s not surprising that survey data of Fortune 1,000 marketers from the CEB Marketing Leadership Council shows that only 50% of marketers agree or strongly agree with the statement: “My team accepts that some …
“We want to test bold, new ideas that always work.” Continue Reading »