Google has one in mind.
It looks like this:
Advertisers can write simple (or not-so-simple) scripts right in their AdWords console, using them to programmatically change bids, pause/unpause keywords based on external inventory data, update spreadsheets with account stats, send email alerts on campaign conditions, and even dynamically adjust ads based on local weather conditions.
The feature was created because Google saw the need to bridge the gap between super-sophisticated advertisers who could write their own custom software using Google’s API and the majority of advertisers who were limited to only what they could manually do in the AdWords console. AdWords Scripts is a halfway point between the two.
Chalk one more up for the rise of the marketing technologist.
P.S. A few tangential stats from that Google session that you might also appreciate:
- Over 40% of the world’s population is now online
- There are now 1 billion web-enabled smartphones worldwide
- There are over 30 trillion — trillion with a “t” — web URLs out there
- Google now serves over 100 billion Internet searches per month
- Google is now testing 15 different kinds of desktop web ad formats