The epic collision of marketing and technology on video

Marketing Technology at FWD:B2B

The good folks at Godfrey have posted all the videos and presentation decks from their FWD:B2B Conference, which was held earlier this month at the beautiful Ware Center in Lancaster, Pennsylvania.

Here’s the video of my presentation on the epic collision of marketing and technology, which covers three major shifts in marketing that have rippled out from this cosmic event:

  1. From communications to experiences
  2. From art and copy to also code and data
  3. From rigid plans to agile iterations

My slides aren’t always in the frame of the video, but you can follow along with them here (as well as download a copy of the deck, if you’d like):

If you want the super condensed version of my presentation, Godfrey art director Scott Trobaugh distilled it into a single sketch:

Marketing Technology Collision Sketch

Thanks again to the Godfrey team for the invitation to present and for making all these souvenirs available.

Next week, I’ll be presenting one of the opening keynotes at the Gilbane Conference here in Boston, focusing more on the role of marketing technologists in this marketing technology collision. I don’t believe video will be available, but I’ll post an annotated version of my slides.

In the meantime, for those of you in the U.S., have a wonderful Thanksgiving holiday. Thank you for reading, sharing, and commenting — I am humbled and thankful for all the enthusiastic reception I’ve received around these topics this year.

Comments

  1. Great presentation. Technology as a catalyst driving and uniting both the content and context side of marketing.

  2. Excellent Presentation, Your slides are well put together and I like some of the humour you display, How big is this technology asteroid? A) big, B) very big, C) OMG, Love it! lol

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