January 2014

81% of big firms now have a chief marketing technologist

Looking at the latest marketing technology landscape, you might ask yourself, “How the heck do marketers make sense of all of this?” Increasingly, the answer is: they have a chief marketing technologist. A terrific new research report by Laura McLellan of Gartner, How the Presence of a Chief Marketing Technologist Impacts Marketing, confirms that this senior hybrid role — “part strategist, part creative and part technologist” and “broadly the equivalent of a CTO and a …

81% of big firms now have a chief marketing technologist Continue Reading »

Primary Responsibilities of Chief Marketing Technologists

Strategy, marketing, and technology are all intertwined

Joe Pulizzi and Robert Rose covered my latest marketing technology landscape as part of their PNR: This Old Marketing podcast this week. They start on this segment around the 24:49 mark, with a riff on the Saturday Night Live The Rent Is Too Damn High skit. “Digital marketing is too damn complicated!” It’s a terrific discussion about the interplay between marketing, technology, IT, strategy, and process. These were some of the points raised in their …

Strategy, marketing, and technology are all intertwined Continue Reading »

Marketing, Technology, and Strategy

Marketing Technology Landscape Supergraphic (2014)

UPDATE: The 2020 Marketing Technology Landscape is now available. The short version: the above graphic is the latest incarnation of my marketing technology landscape supergraphic (click for a high-resolution 2600×1950 version, 4.7MB). It represents a whopping 947 different companies that provide software for marketers, organized into 43 categories across 6 major classes. A high-resolution PDF version is also available (14.3MB). Please feel free to copy, repost, distribute, and use this graphic “as is” in any …

Marketing Technology Landscape Supergraphic (2014) Continue Reading »

Marketing Technology Landscape Supergraphic (2014) Thumbnail

Want to Receive New Articles by Email?

Subscribe to our newsletter to receive our latest articles directly to your inbox!

Subscribe

This field is for validation purposes and should be left unchanged.