81% of big firms now have a chief marketing technologist

Primary Responsibilities of Chief Marketing Technologists

Looking at the latest marketing technology landscape, you might ask yourself, “How the heck do marketers make sense of all of this?” Increasingly, the answer is: they have a chief marketing technologist. A terrific new research report by Laura McLellan of Gartner, How the Presence of a Chief Marketing Technologist Impacts Marketing, confirms that this […]

Strategy, marketing, and technology are all intertwined

Marketing, Technology, and Strategy

Joe Pulizzi and Robert Rose covered my latest marketing technology landscape as part of their PNR: This Old Marketing podcast this week. They start on this segment around the 24:49 mark, with a riff on the Saturday Night Live The Rent Is Too Damn High skit. “Digital marketing is too damn complicated!” It’s a terrific […]

Marketing Technology Landscape Supergraphic (2014)

Marketing Technology Landscape Supergraphic (2014) Thumbnail

UPDATE: The 2015 edition of my marketing technology landscape is now available, charting 1,876 different companies and open source projects. The short version: the above graphic is the latest incarnation of my marketing technology landscape supergraphic (click for a high-resolution 2600×1950 version, 4.7MB). It represents a whopping 947 different companies that provide software for marketers, […]