Want to understand the org chart of modern marketing?
I sure do. We know that marketing is changing dramatically — a perfect storm of social networks, omniscient search engines, big data, an explosion of marketing software, and the ascendency of digitally-powered customer experiences. The technology and the customer-centric phenomena in this transformation are fascinating — and are well-covered by a bevy of analysts, bloggers, and enthusiastic innovators. But there’s a harder problem lurking in the shadows that receives less attention: how should businesses change …
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