Want to understand the org chart of modern marketing?

An Old School Org Chart from 1917

I sure do. We know that marketing is changing dramatically — a perfect storm of social networks, omniscient search engines, big data, an explosion of marketing software, and the ascendency of digitally-powered customer experiences. The technology and the customer-centric phenomena in this transformation are fascinating — and are well-covered by a bevy of analysts, bloggers, […]

General Colin Powell: programmer and agile manager?

Colin Powell at SAS Global Forum 2014

I was delighted to spend a couple of days at the SAS Global Forum in D.C. this week, where I presented the story of agile marketing to their data-driven — really, truly data-driven — audience. (The Cliff-Notes version: Agile management methods mixed with good analytics are a potent combination. The technology is ready. The challenges […]

10 things I hate about narrow CIO vs. CMO arguments

CIO vs. CMO Twitter Debate

Last night, Vala Afshar and Michael Krigsman announced on Twitter that I would be their guest on CxO Talk show this Friday. A harmless enough promotional tweet, I thought. But crikey, it instigated a bit of a Twitter brawl over the topic of CMOs, CIOs, and tech budgets. Here’s a sample of how it started: […]

Secrets of a Silicon Valley marketing technologist

Jason Seeba

Okay, perhaps that headline sounds a tad too much like a salacious exposé, which this is not. This is, however, an enlightening Q&A with Jason Seeba, lead marketing technologist at BloomReach, a rapidly growing Silicon Valley company that creates big data marketing applications used by major Internet retailers such as Neiman Marcus, Williams-Sonoma, and Wine.com. […]

A NEW BRAND OF MARKETING: The 7 Meta-Trends of Modern Marketing as a Technology-Powered Discipline

A New Brand of Marketing

“The modern CMO and marketer can no longer be just a brand ambassador, they must also have a deep understanding of marketing technology. Scott Brinker helps the reader to understand how technology can be used for both successful marketing strategy and execution.” – Jonathan Becher, CMO, SAP I’ve written a very short book, A NEW […]