March 2014

I sure do. We know that marketing is changing dramatically — a perfect storm of social networks, omniscient search engines, big data, an explosion of marketing software, and the ascendency of digitally-powered customer experiences. The technology and the customer-centric phenomena in this transformation are fascinating — and are well-covered by a bevy of analysts, bloggers, and enthusiastic innovators. But there’s a harder problem lurking in the shadows that receives less attention: how should businesses change …

Want to understand the org chart of modern marketing? Continue Reading »

I was delighted to spend a couple of days at the SAS Global Forum in D.C. this week, where I presented the story of agile marketing to their data-driven — really, truly data-driven — audience. (The Cliff-Notes version: Agile management methods mixed with good analytics are a potent combination. The technology is ready. The challenges now are human.) While there, I listened in on an excellent keynote by Colin Powell. Now, I’ve always liked Colin …

General Colin Powell: programmer and agile manager? Continue Reading »

Last night, Vala Afshar and Michael Krigsman announced on Twitter that I would be their guest on CxO Talk show this Friday. A harmless enough promotional tweet, I thought. But crikey, it instigated a bit of a Twitter brawl over the topic of CMOs, CIOs, and tech budgets. Here’s a sample of how it started: Twitter is not my preferred format for a meaningful discussion, so I thought I’d reply with this post. And I …

10 things I hate about narrow CIO vs. CMO arguments Continue Reading »

“The modern CMO and marketer can no longer be just a brand ambassador, they must also have a deep understanding of marketing technology. Scott Brinker helps the reader to understand how technology can be used for both successful marketing strategy and execution.” – Jonathan Becher, CMO, SAP I’ve written a very short book, A NEW BRAND OF MARKETING, that’s free to download and share. It frames the epic collaboration underway between marketers and technologists, set …

A NEW BRAND OF MARKETING: The 7 Meta-Trends of Modern Marketing as a Technology-Powered Discipline Continue Reading »