September 2014

5 lies Westin told me at Content Marketing World

September 9, 2014 / Other / By Scott Brinker / 17 Comments

I’m here at Content Marketing World in Cleveland tonight. Actually, that’s not true. I’m more than an hour outside of Cleveland at some rundown, roadside motel, having been bussed here by the hotel I was supposed to be staying at tonight, the Westin Cleveland Downtown. You know, as a hotel, your core brand promise is pretty simple. Someone books a room. You give them a room. Sure, there are other finer points of expectations, but …

5 lies Westin told me at Content Marketing World Continue Reading »

Agile marketing? That would never work here

September 5, 2014 / Agile Marketing / By Scott Brinker / 11 Comments

I’m writing this in Frankfurt, where I was honored to be one of the keynote speakers at André Morys’ Conversion Summit, a yearly gathering of several hundred conversion optimization professionals in Germany. My topic was agile marketing, one of my favorite. After 7 years of working in the conversion optimization space, I’m convinced that adopting agile is the single best thing a company can do to improve its results in conversion optimization. Usually when I …

Agile marketing? That would never work here Continue Reading »

Want to Receive New Articles by Email?

Subscribe to our newsletter to receive our latest articles directly to your inbox!