A beauty contest for marketing clouds, but buyers resist monogamy
Apologies for that metaphor — admittedly wrong on so many levels. But bear with me. Last week, Forrester announced their “wave” report for enterprise-class marketing clouds. Officially, it was a report on enterprise marketing software suites (EMSS). But since at least half of the vendors evaluated refer to their offering as a “marketing cloud,” it is popularly framed as part of the epic of our time, Star Wars: Episode VII — The Marketing Cloud Wars. …
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