The system dynamics of 2,000+ marketing technology vendors

System Dynamics of the Marketing Technology Landscape

How is it even possible to have 2,000 marketing technology vendors? Surely, this space must consolidate. It’s not even conceivable that it would continue to grow, right? A bubble ready to burst? Well, maybe. Consolidation is the easy answer. And, hey, it may be the right one. Certainly there are powerful consolidation forces in this […]

Lowest rate for MarTech conference expires Saturday!

MarTech: Putting the Human in Marketing Technology

It’s truly an incredible time to be working in marketing — and, even more so, marketing technology. As I mentioned in my post on the latest marketing technology landscape earlier this week, the innovation happening across this industry is staggering. Yet it is still merely a reflection of the broader transformation that’s happening in marketing […]

Marketing Technology Landscape Supergraphic (2015)

Marketing Technology Landscape Supergraphic (2015)

UPDATE: The 2016 Edition of the Marketing Technology Landscape has now been released! There’s a lot of marketing technology in the world, my friend. The 2015 edition of my marketing technology landscape supergraphic has been released, now with 1,876 vendors represented across 43 categories. To actually read it, you need a hi-res version (be prepared […]