Can witty martech wisdom fit into 140 characters?

Tweet Jams: Rap Battles for Geeks?

Earlier this week, the good folks at CMSWire invited me to join a “Tweet Jam” on Martech Convergence at #CXMChat. I usually decline these because, well, first of all, I’m typically not witty enough on-the-fly to hold my own in these fast-flinging tweet brawls discussions. I would have been an epic casaulty in the first […]

Don’t buy marketing technologies, build layers instead

Marketing Layers

The following is a guest post from Sam Melnick at Lattice Engines (update: now at Allocadia) and a former analyst in IDC’s CMO Advisory Service. For all of the chatter of “marketing stacks” these days, I found Sam’s description of capability-specific “layers” to be a more precise way to think about how to best implement […]

Only 9% of marketers have a complete, fully utilized martech stack

Marketing Technology Utilization

Only 9% of marketers have all the marketing technology they need and fully utilize it. That remarkable statistic stood out to me from a new report on marketing technology strategy published by Ascend2 that reveals some interesting insights on the utilization and effectiveness of marketing technology today. Kudos to the 9% who seem to have […]

Would Hacking Marketing make for a great SXSW talk?

Hacking Marketing at SXSW

Today, I’m going to take a break from plugging my own conference series — next up: MarTech Europe in October, which is totally going to rock, I say with embarrassing modesty — to, well, um, promote a proposal to present at a different conference. Yes, as you’ve no doubt surmised from the headline, I’m making […]

Who are the top 10 martech companies? It may surprise you

The Top 10 Marketing Technology Companies in 2014 by Revenue

Let’s play a little game. The chart above shows the top 10 marketing analytics and automation companies, ranked by their 2014 revenue in this category. Well, actually, the revenue numbers are there, but I have cleverly hidden the company names. Can you guess who the companies are? For bonus points, can you name them in […]

Divergent opinions about chief marketing technologists

Opinions on Chief Marketing Technologist Roles

Last month, the adtech/martech company DataXu released a great report called The New Marketer: How Data and Technology are Driving the Rise of the Chief Marketing Technologist. The research was conducted by Redshift Research among 250 marketing decision makers in the UK. There’s a lot of fascinating data in the report, but the thing that […]

Interactive content hits a milestone in The Great Content Wars

Interactive Content on The New York Times Front Page

Last Wednesday was a bit of a historic moment. When I visited The New York Times website that morning, I was amazed to see that the featured story on the front page was implemented using interactive content. The story — How Many Times Has Your Personal Information Been Exposed to Hackers? — was produced as […]