Everybody has a plan — until they get digitally disrupted

Digital Disruption Advantages

The rock singer Jim Morrison once said about life, “Nobody gets out of here alive.” As the world continues its digital metamorphosis, we could riff on that: “Nobody gets out of here undisrupted.” Digital will disrupt your business. Odds are, it will happen sooner, faster, and to a far greater degree than you dare to […]

Want to learn the truth about marketing technology stacks?

CEB Marketing Technology Study 3

I do. As do the researchers at the CEB Marketing Leadership Council, who have put together the most comprehensive marketing technology survey I’ve ever seen. It asks participants about every category on the marketing technology landscape: Have you adopted or plan to adopt a solution? When? Is it a point solution or part of a […]

MarTech Europe preview: here’s what to expect in 6 weeks

MarTech Europe 2016 — Speakers

We’re only six weeks away from MarTech Europe in London, November 1-2, and I’m thrilled with the program — an incredible roster of speakers bringing deep insights and experience across the intersecting fields of marketing, technology, and management. I’m excited to give you a preview of what the conference will deliver, but first… If you […]

Running marketing like lean software development

Kanban Cumulative Flow Diagram for Lean Marketing

The following article is a guest post by Monica Georgieff, marketing manager at Kanbanize, a company that provides Kanban software for lean management, describing her experience adopting this lean management method with her marketing team. As I discussed in my book, Hacking Marketing, I believe there are tremendous opportunities for marketers to borrow and adapt […]

High-performing marketers emphasize people over data, technology, strategy

People 11X More Important Than Technology in Marketing

“Medicine, law, business, engineering — these are noble pursuits and necessary to sustain life,” declares Robin Williams’ character, John Keating, in the movie Dead Poet’s Society. “But poetry, beauty, romance, love — these are what we stay alive for.” With the latest data from a study on effective personalization by the CEB, I’d riff on […]

MarTech Europe is just 2 months away, don’t miss out

MarTech Europe 2016 Agenda

We’re now less than two months away from MarTech Europe, which will take place in London on 1-2 November, and my anticipation is building. The high-velocity exchange of ideas and experiences at MarTech always teaches me so much about the rapidly evolving practice of marketing technology in B2B and B2C organizations. Above is an overview […]