The potential of blockchain technology: what every marketer should know

Blockchain Tech Stack

The following is a follow-up guest post by Jeremy Epstein, CEO of Never Stop Marketing, to his previous articles on blockchain marketing, blockchain brand promises, blockchain brand “logos,” and blockchains as brand equity. Jeremy currently works with several of the leading companies in the blockchain and decentralization space. DON’T MISS A CHANCE TO HEAR JEREMY SPEAK. […]

Want to speak at MarTech Boston? We’d love to hear your ideas

MarTech Boston

While MarTech San Francisco is only a little more than a month away — reminder: the early bird “beta rate” for tickets expires at the end of this week! — we’re already on to planning MarTech Boston for this fall, October 2-4, 2017. Spring is a beautiful time in San Francisco, and Boston is a […]

THE HACKIES: How leading marketing executives tackle martech

4 Tip for Martech Management

This article is a guest post by Liam O’Connor of Lenati. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. For marketing executives and their teams, building an effective marketing […]

What does the art and science of marketing really mean? Your thoughts?

Intuitive Marketing vs. Analytical Marketing

The phrase “art and science” of marketing gets thrown around a lot. But what does it really mean? What exactly is the art part of marketing, and what is the science? Where are the boundaries between them? Do they overlap? These are some of the questions that Mayur Gupta, global VP of marketing & growth […]

THE HACKIES: Rapid prototyping & MVP development are key to martech success

Martech MVP Stages

This article is a guest post by Michael Sweeney of Clearcode. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. There has been a huge influx of new martech solutions […]

Free ebook: 5 Disruptions Reshaping Marketing as We Know It

5 Disruptions Reshaping Marketing as We Know It (ebook)

Last December, I wrote a 5-part series on 5 Disruptions to Marketing — the big changes that are rehaping the nature of the marketing industry and profession today. And earlier this year, on Valentine’s Day, I gave an hour-long webinar on the subject. (What can I say? I have the hots for martech.) The good […]

THE HACKIES: A customer-centric approach to building marketing and sales stacks

B2B Customer Data Index

This article is a guest post by Raviv Turner of CaliberMind. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. A lot has changed in the B2B buying process over […]

32 questions you should ask when you interview a martech leader

Martech Interview Guide

This guest post by Erica Seidel is part of a regular column she writes, Ask the Martech Recruiter. Erica runs The Connective Good, a retained executive recruiting firm that helps companies land leaders in martech, marketing, digital strategy, analytics, and market research. Dear Erica, I’m interviewing a candidate for our brand-new head of marketing technology […]

Microsoft shares their marketing stack in the Stackies, and it’s awesome

Microsoft Marketing Technology Stack

I am enormously grateful to every company that participates in the annual Stackies Awards, sharing a single slide illustration of their “marketing stack” — the collection of software that powers their marketing organization. The best ones do more than just namecheck tools they use. They visually explain the strategic thinking and organizing principles behind their […]

Blockchains as a new kind of quantifiable brand equity?

Blockchains as Brand Equity

The following is a follow-up guest post by Jeremy Epstein, CEO of Never Stop Marketing, to his previous articles on blockchain marketing, blockchain brand promises, and blockchain brand “logos”. Jeremy currently works with several of the leading companies in the blockchain and decentralization space. How do you measure “brand equity” today? Perhaps some analysis of awareness, recall, […]