April 2017

THE HACKIES: Alexa, Ask Authentic for Today’s Daily Tip

This article is a guest post by Christen Daniels of Authentic. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. This past holiday season our clients and partners received a little extra something in their stockings — and we don’t mean a few extra adult beverages, although the idea was …

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Alexa Be Authentic

5 data assumptions that marketers should avoid

The following is a guest post by David Dunne, CEO of Velocidi. Marketers using data to inform strategy is not a novel concept. Yet the process for harnessing this information and the amount and type of data available to marketers have converged to redefine data-driven marketing in 2017. Data that is siloed by applications, teams, and legacy systems has resulted in incomplete or incongruent resources. Access to total enterprise data, including customer data, sales data, …

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Data Assumptions Marketers Should Avoid

THE HACKIES: How a marketing automation company hacked their own marketing org

This article is a guest post by Linda West and Hari Raghavan of Act-On Software. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. It can be awful easy to look at technology as an end unto itself — an answer to all your problems as a marketer, rather than …

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Hacking Act-On Marketing Team Chart 2

THE HACKIES: Pairing multi-channel attribution with lead scoring to improve marketing ROI

This article is a guest post by Franck Ardourel of DNN Corp. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. DNN Corp invested in the martech space in 2016 to build our marketing technology stack around predictive analytics and multi-touch attribution to efficiently and effectively execute marketing activities. We …

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DNN Attribution

THE HACKIES: A CMO’s guide to integrating marketing technologies

This article is a guest post by Steve Nakata of The Pedowitz Group. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Is your marketing team having challenges in seamlessly planning and executing campaigns with the tools they use? Does data automatically flow from one system to another, or does …

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The MarTech Hackies 2017

THE HACKIES: Beacons & Bacon: 8-step data strategy to hack any customer experience

This article is a guest post by Matthew Parisi of Tealium. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. As a marketer, it can be frustrating to recognize the chasm between the promise of technology and the reality of delivering on that promise. Sure, you can come up with …

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Connected Universal Data Hub

What do you get when you mix ABM, CDP, AI, VR, and a massive martech landscape?

We, the editorial staff at chiefmartec.com, near sightless from logo-blindness while working on the 2017 marketing technology landscape (no, that link is the old one), have nonetheless seen the light. In studying thousands of marketing technology companies, until the buzzing of buzzwords now echoes endlessly in our brains, we have triangulated a grand vision for the ultimate martech platform: An ABM-focused CDP for millennial influencers, powered by AI, with a chatbot interface, VR data visualization, …

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Stack of Rock: The Ultimate Martech Platform

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