3 marketing technology myths we’ll debunk at the vendor-agnostic MarTech conference

That's Not How Martech Works!

As the world’s largest, vendor-agnostic marketing technology conference, MarTech gives you real-world insights into the good, the bad, and even the ugly of procuring, implementing, and operating marketing technology solutions. Our 2-day program delivers candid, in-depth, and unbiased content that you won’t get anywhere else.

MarTech is designed specifically for marketing operations executives who are responsible for leveraging martech investments and technologies. And we’re not looking to sell you anything — well, other than a conference ticket.

Our independence frees us to debunk prevalent myths in today’s rapidly evolving marketing technology environment…

Myth #1: AI, big data, and analytics are squeezing the “art” out of marketing.
Fact: Not even close. The more “scientific” marketing becomes, the more likely that creativity is the differentiator in creating unique and engaged customer experiences.

Myth #2: CMOs have to be technologists to lead in today’s environment.
Fact: Nope. But they do need technical leadership embedded in their team. Join us at MarTech and you’ll hear top CMOs and senior marketing technologists discuss how they embrace agile marketing, collaboration, and creativity.

Myth #3: The hardest part of modern marketing is implementing the technology.
Fact: Technology is often child’s play compared to the requisite organizational change. At MarTech, you’ll get fresh insights into how martech pioneers are organizing their marketing departments and how teams are effectively staffing (and re-staffing).

If the facts are what you’re after, join us April 23-25 in San Jose for MarTech. Only MarTech presents real-world case studies that are selected because they are compelling and instructive — not because they’re what a vendor wants you to hear.

Check out the MarTech agenda to see what’s in store.

MarTech West Agenda

100+ Martech Vendors on One Level Playing Field

While vendors don’t influence our editorial program, you’ll find 100+ market-defining solution providers down the hall from those sessions in the MarTech expo. Connect with the right vendors for your needs and obtain demos of products that will give you the competitive edge. See who’s exhibiting!

Yet because we believe those same vendors have a valuable perspective to share, we’ve given them a forum on our Solutions track and in the Discover MarTech Theater. You’ll have access to 20 presentations featuring first-hand case studies and valuable strategies from companies including Merkle, Concentric, Aprimo, Tealium, Dataroma, and many more.

In the Discover MarTech theater, vendors will tackle worthwhile topics, including The Right Way to Buy Marketing Technology, Solving the Sales and Marketing Alignment Challenge, How Marketers Can Win In The Age Of Amazon, Myths Vendors Tell, and more.

MarTech West 2018 Expo Hall

Choose Your Perfect Pass

Select your MarTech pass based on your unique needs and budget:

Option 1: All Access Pass
You’ll get 3 days of networking with martech leaders and experts, more than 50 presentations and keynotes, plus demos and solutions from over 100 leading martech vendors. You’ll also enjoy breakfast, hot lunches, snacks, and all of the structured and unstructured networking activities, plus the conveniences that make attending MarTech a unique, productive, and pleasant experience. Register now!

Option 2: The Expo+ Pass
Meet more than 100 amazing martech vendors in the Expo Hall. You’ll find solutions and providers, attend full-length vendor presentations, and connect with your peers at the MarTech Networking Reception. Buy an Expo+ pass now for just $99.

I hope to see you there!

P.S. Looking for one last nudge? Use the code “martechtruth” to take 10% off an all-access pass if purchased before April 22.

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