3 or 4 years ago, it would have been taboo to talk about your martech stack

chiefmartecTV Episode 3: Marketing Technology as a Strategic Asset

Last week, the marketing strategy consultancy Lenati released their report Marketing Technology as a Strategic Asset, the result of a series of interviews we jointly conducted with 9 tech-savvy marketing executives from companies such as Adobe, Dun & Bradstreet, Hilton, Microsoft, and SAP. Our anthropological goal was to learn how these different companies managed marketing […]

chiefmartecTV: The myths & monsters of agile marketing

chiefmartecTV Episode 2: The Myths and Monsters of Agile Marketing

Yesterday we broadcast our second episode of chiefmartecTV on the topic of The Myths and Monsters of Agile Marketing. My special guest was Roland Smart, VP of Social & Community Marketing at Oracle, author of the book The Agile Marketer, and co-host of The Marketing Agility Podcast. If you’re getting the sense that Roland is […]

chiefmartecTV: From cave paintings to the Personalized Mona Lisa

chiefmartecTV Episode 1

Last week we livestreamed the first episode of chiefmartecTV, a new monthly talk show that I have started hosting on Blab to discuss marketing technology topics that lend themselves to more of a discussion — or debate — than a blog post monologue. Our special guest for this episode was David Raab, truly one of […]