3 compelling reasons to register for MarTech right now

MarTech August 2014 Agenda

We’re only a month away from the inaugural MarTech Conference here in Boston, and here are three terrific reasons to register for MarTech today. #3. The “beta” rate expires next week — register now to save $150. First, the reason why you should register for MarTech today, instead of, say, in a couple of weeks: […]

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Chief Marketing Technologists earn $140,000 – $241,000

Chief Marketing Technologists Top Executive Placement (Mondo)

How much does a chief marketing technologist earn? It depends on the size of the company, the industry, and the region, but according to the Mondo Resourcing & Staffing Agency the range is $140,000 to $241,000. The only digital marketing executive position paid more, on average, were Chief Digital Officers, earning between $148,000 to $280,000. […]

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Harvard Business Review publishes The Rise of the Chief Marketing Technologist

Harvard Business Review: Rise of the Chief Marketing Technologist

When I first started writing about the role of a chief marketing technologist in 2008, it was, at best, a niche subject. A hybrid marketing and technology executive? What kind of crazy, chimerical beast was that? But six years later, with marketing increasingly viewed as a technology-powered discipline, hybrid marketing technologist roles are growing rapidly. […]

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Google, don’t break my heart with shoddy marketing

Don't Think with Google

Marketing has had, historically, a bad rap for being — how do I say this diplomatically? — creative with the truth. Not necessarily lying outright, although that’s certainly happened. But often deliberately choosing words — as well as choosing what to omit — so as to lead people to slightly or wholly inaccurate conclusions that […]

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Tag management software as marketing middleware

Build Your Own Marketing Cloud with Tag Management

Tag management, at its core, is a relatively straightforward marketing technology — but one that has taken on new life with the rise of the home-grown, heterogeneous marketing cloud. First, a brief orientation on tag management: Many marketing software applications require marketers to insert little snippets of code — “tags” — into their web pages […]

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The Golden Age of Marketing Software (video)

Scott Brinker @ The Next Web

A couple of months ago, I was honored to be invited to present at The Next Web Conference in Amsterdam. I gave a 19-minute, TED-style talk on “The Golden Age of Marketing Software” — a whirlwind overview of the marketing technology landscape, the dynamics of marketing as a technology-powered discipline, and the rise of the […]

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Ridiculously biased in favor of open marketing platforms

Benefits of Open Marketing Platforms

On the topic of “open marketing platforms” — foundational marketing software systems that make it easy to plug in or connect with other marketing applications built by third-parties — I admit that I’m thoroughly biased. As an industry observer, I’ve staked my prognostication badge on the case for consolidated platforms and diversified ecosystems (2012), the […]

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Financial Times reveals the executive view of marketing technology, an evolving relationship of marketing and IT

IT and Marketing Technologists

I was delighted to learn that the Financial Times — an international newspaper for senior executives and financial types that makes The Wall Street Journal look like light pop reading — dedicated an 8-page special report on the intersection of marketing and technology, officially released this morning. Recognition that marketing has become a technology-powered discipline […]

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The 4 quadrants of marketing management, a 2×2 model

4 Quadrants of Marketing Management

Having spent many years in the “conversion optimization” subdiscipline of marketing — a forerunner to what is now known as “growth hacking” in some circles — I’ve mulled over the inherent tension between innovation and optimization for a while. They’re two different mindsets. At its best, innovation is about exploring a wide range of bold, […]

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How The Second Machine Age will transform marketing

The Second Machine Age

The incredible change we’re all experiencing these days is highly fractal. Similar patterns are emerging at many levels, and we can learn a lot by zooming in and zooming out. For instance, we can talk about how marketing technology is changing — which it is, at a phenomenal pace. But we can also go higher […]

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