The Grand View of Martech: A Martech Manifesto (DRAFT)

Martech: The Grand View

As we were planning the upcoming MarTech conference for Boston, the Third Door Media team and I had an invigorating discussion about the philosophy of “martech.” What is martech? Who are the citizens in this growing community? What are the shared ideas and ideals that bring us together? What do we collectively aspire to achieve? […]

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What’s better than a marketing tech stack? Your marketing org stack

The Stackies: Tech Edition & Org Edition

We’ve been running The Stackies for three years now, where we’ve invited marketers to send in a single slide that visually illustrates their marketing tech stack. We run it as an awards program and a drive for charity (the last Stackies program raised $7,800 for Girls Who Code), with a little friendly competition and trophies […]

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How blockchain technology will revolutionize advertising

CMO Primer for the Blockchain World

The following is an excerpt from the new e-book, The CMO Primer For The Blockchain World: How This “Trust Machine” Impacts Branding, Customer Experience, Advertising and Much More by Jeremy Epstein, CEO of Never Stop Marketing. It features forewords by the CMO of NASDAQ, Jeremy Skule and the CMO of Dun & Bradstreet, Rishi Dave. […]

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3 thoughts on Marketo’s domain outage this week

Marketo.com Domain Expired

This was a rough week for the folks at Marketo. If you hadn’t heard, they somehow let their marketo.com domain expire. This brought down their website, customer consoles, and — most unfortunately — things like Marketo tracking scripts, landing pages, and web forms that their customers were relying on for their customer-facing web experiences. Due […]

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What do marketing orgs look like in the martech age? Let’s find out

Marketing Organizations in a Martech World

I know, you get asked to participate in a ton of surveys. You’re super busy, and most of the time, the results of these studies are of dubious value to your actual work. So it’s easy to pass on taking them. But if you like the content of my blog, and have ever found it […]

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Is marketing technology entering a post-platform era?

Integration Ecosystem for Marketing Technology and More

One of the points I raised when we released the 2017 marketing technology landscape was that “the platformization of marketing technology” was now fully underway. Heterogeneous marketing stacks have become the norm. Even if many of the integrations between different marketing technologies in a stack are still relatively “shallow” — i.e., passing around fairly lightweight […]

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Struggling through the 5 stages of martech? Let’s learn together

The 5 Stages of Martech

Okay, I admit it. I’ve just been waiting for an excuse to post this “5 Stages of Martech” chart. These stages were originally slides in the opening keynote at MarTech San Francisco back in May, when we unveiled the 2017 marketing technology landscape. I figured a little comic relief was in order as we contemplated […]

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Is winter coming for martech? Or just for martech VCs?

Martech Funding Models

For the past 7 years that I’ve been tracking the growth of the marketing technology landscape, I’ve been hearing prophecies of its consolidation. I’ve been quick to acknowledge that’s a possibility, probably an inevitable one. In fact, if you look at the distribution of revenue across martech companies today, you can argue it’s already happened. […]

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Check out the amazing speakers who will be at MarTech Boston

MarTech Boston 2017 Featured Speakers

The agenda for MarTech Boston, October 2-4, has just been posted, and I am once again awed and humbled by the incredible cast of speakers who have agreed to participate. If you want to understand the real truth of how to lead at the intersection of marketing, technology, and management, this will be a two-day […]

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If a marketing tactic works, but people hate it, should you use it?

Ads People Hate

It’s a scenario straight out of Kiefer Sutherland’s TV series 24. There’s a ticking time bomb somewhere in the city. The only way to stop it is to torture a captured suspect into revealing its location. Yes, torture is wrong. But is it worth it to save the lives of hundreds of innocent people? What […]

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