Storytelling and data: when beautiful metrics can’t beat words

Storytelling and Data

The following is a guest post by Sergio Maldonado, founder and CEO of Sweetspot Intelligence. Family storytelling die-hards may have heard of Bill Gordh, an award-winning, banjo-playing storyteller that has performed with the New York Philharmonic as well as at the White House Easter Egg Roll. He has also traveled extensively around the world. I […]

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The buzz around account-based marketing at MarTech

Account-Based Marketing Market Map

The following is a guest post by Bertrand Hazard of TrustRadius, who attended MarTech last month. He and the TrustRadius research team interviewed a number of vendors exhibiting there about their perspective on “hot” categories within the marketing tech landscape. Account-based marketing (ABM) was one of the biggest topics at the MarTech conference. Nearly every […]

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Dark martech: the great mass of homegrown marketing technology

Dark Martech: Homegrown Marketing Technology

The following is a guest post by Seth Ulinski, senior analyst at TBR, talking about the phenomenon of “dark martech” — all the marketing technology that companies build themselves internally. This is one of the first studies I’ve seen that has attempted to quantify it. There is no shortage of marketing technology (martech) solutions available […]

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5 major themes from MarTech with big implications for marketing

Welcome to MarTech: The Marketing Technology Conference

It’s been two weeks since MarTech in San Francisco, and I’m just now catching up enough to write down my thoughts about the event. First and foremost, a heartfelt thank you to everyone who was a part of this conference — attendees, speakers, sponsors, moderators, staff, and the producers behind it all, Third Door Media. […]

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Marketing tech landscape in 2045 will consolidate to one logo

Marketing Technology Landscape (2045)

I know I’ve sworn off of making predictions in the dynamic marketing technology space, but I’m going to make a big one today: the marketing technology landscape supergraphic for 2045 will contain only a single logo. I know, I’m not the first armchair analyst to suggest that there will be massive consolidation in the marketing […]

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Who is a marketing technologist, really? 2016 Edition

Marketing Technologist Study March 2016

The following is a guest post by Sheldon Monteiro, CTO at SapientNitro. Both he and I would really appreciate your participation in this study — it will help our whole community uncover important insights into the state of the marketing technologist profession today. We’re conducting primary research around the role of the marketing technologist. If […]

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41 marketing technology stacks from the 2016 Stackies Awards

The 2016 Stackies Awards: 41 Marketing Technology Stacks Visualized

So many projects converged for me at the MarTech conference this week in San Francisco. An amazing cast of speakers and sponsors, who knocked it out of the park (thank you!). The release of the 2016 marketing technology landscape. The shipping of Hacking Marketing. But my favorite was the unveiling of the 2016 Stackies Awards. […]

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Marketing Technology Landscape Supergraphic (2016)

Marketing Technology Landscape Supergraphic (2016)

I’m posting this from the 2016 MarTech USA conference in San Francisco — a fitting venue to release the 2016 marketing technology landscape supergraphic. (Finally!) You can click on the image above for a larger version — which you’ll obviously need in order to be able to see anything more than a colorful blur. But […]

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Marketing technologist to Isaac Asimov: eat your heart out

Sheldon Monteiro: MarTech Speaker

The following is another great guest Q&A conducted by Claire Schoen, an interview with Sheldon Monteiro of SapientNitro, who will be one of our featured speakers at MarTech later this month. Sheldon Monteiro, Global Chief Technology Officer of SapientNitro, has spent more than twenty years working at the crossroads of customer experience and technology, as […]

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Insights from the architect of Agile for Marketing

Barre Hardy

The following is another guest Q&A conducted by Claire Schoen, an interview with Barre Hardy of CMG, who will be one of our featured speakers at MarTech later this month. Barre Hardy is Associate Partner, and head of the marketing performance practice at CMG. She created the firm’s Agile for Marketing practice and leads The […]

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