What does a marketing technologist actually look like?

iPad Mini

To paraphrase Forrest Gump, “Marketing technologists are as marketing technologists do.” Or maybe that would be Forrester Gump? (Or Gartner Gump?) Pardon the slightly silly intro. I’m a little giddy here on the eve of the inaugural MarTech conference. Whether you’re coming to MarTech or not, here’s an opportunity to participate in a crowdsourcing exercise […]

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Modern marketing is for underdogs and innovators — and marketing technologists

The Marketing Performance Blueprint

This has been a banner year for marketing technology — and marketing technologists — being recognized as an integral part of modern marketing. Featured articles in the Financial Times and Harvard Business Review, both true mainstream business publications. The launch of the MarTech conference, taking place in Boston next week, which has completely sold out. […]

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Could Google be the ultimate marketing cloud company?

Google Across the Marketing Technology Channel

Pop quiz! Write down the names of three multi-billion companies who either provide a “marketing cloud” today — or are potential contenders in that space over the next few years. Done? I’ll bet you a beer at MarTech that there was one company who wasn’t on your list: Google. (Okay, be honest: they wouldn’t have […]

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Must-read interview on marketing technology leadership with the CTO of SapientNitro

Sheldon Monteiro

Sheldon Monteiro, CTO of SapientNitro, is one of the sharpest people I have met in the marketing technology space. We were introduced by Mayur Gupta, the global head of marketing technology at Kimberly-Clark — and also a SapientNitro alum. Taking Mayur and Sheldon as two points on a line, you have to extrapolate that SapientNitro […]

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Symantec’s marketing technologist is an evangelist, an influencer, and a negotiator

Bala Kudaravalli

I’m incredibly excited to share with you the following Q&A with Bala Kudaravalli, a leading marketing technologist at Symantec. (With thanks to Scott Vaughan at Integrate for introducing us!) With Symantec’s permission, Bala was able to share some very helpful details about the marketing technology transformation effort that they have underway at the company — […]

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More unicorns! LinkedIn’s head of marketing technology

Marketing Technology at LinkedIn

It’s fascinating to watch a new profession — marketing technologists — emerge from the digital star foundry. It’s a phenomenon that we should expect to see more frequently in The Second Machine Age. But while that’s thought-provoking at a theoretical level, it’s breathtaking to watch it actually happen with real people you know. It also […]

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Navigating the Class V Rapids of Marketing Technology

Scott Brinker at MarcomCentral Summit

Earlier this year, I gave a presentation at the Marketing Operations Executive Summit hosted by the good folks at MarcomCentral that walked through my marketing technology landscape and talked about some of the dynamics with our industry moving towards platform ecosystems. MarcomCentral recently posted the video, which I’m embedding below (or watch it here if […]

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Jason Heller on a mission for the marketer of the future

Agiliti's Framework for Digital Transformation

Jason Heller is the founder and CEO of Agiliti, a New York consultancy that specializes in digital transformation of marketing operations and strategy. I first became aware of Jason a few years ago through a series of columns he wrote for MediaPost, such as Achieving Simplicity From Complexity and Fostering Digital Innovation. We’ve had a […]

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Secrets of an ace recruiter of technical marketing talent

Erica Seidel

Pretty much everybody acknowledges that talent acquisition in marketing today is a hard problem — especially for technical talent for marketing technology, marketing operations, and marketing analytics. But that’s kind of like complaining that winter is cold in Boston. It’s a true statement, yes, but complaining about it doesn’t make you any warmer. You need […]

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Why MarTech will be a marketing conference like no other (a 3,200-word preview of what to expect)

The Unicorn: Marketing + Technology + Management

In six weeks, MarTech: The Marketing Tech Conference will have its inaugural event. And while this may sound like a little hype — you’d think I worked in marketing — I can confidently say that this will be unlike any other marketing conference the world has ever seen. For those of you who are coming, […]

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