What to expect when you’re expecting #MarTech next month

MarTech San Francisco

We’re 6 weeks away from the next MarTech conference in San Francisco. My anticipation is building — I’m eagerly drumming my fingers on my desk as I write this (much to the annoyance of the person sitting next to me). This will be the biggest and best one yet, and I wanted to give you […]

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Hacking Marketing: Rethinking Marketing Management in a Software World

Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative

What can marketers learn from software developers to harness — rather than struggle against — the dynamics of a digital world? I made a passing reference to this when announcing the upcoming MarTech conference, but I’m excited to make it official: I’ve written a book called Hacking Marketing that will be published by Wiley next […]

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Marketing technology vendor lollapalooza just 52 days away

MarTech Exhibitors for March 2015

As you may know, the MarTech conference series is produced by a company called Third Door Media. They’re the amazing team that does all the hard work for the event with facilities, logistics, registration, sponsors, and exhibitors. As program chair, I get to do all the fun stuff: define the editorial agenda, work with speakers, […]

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Where in the world is the 2016 marketing tech landscape?

Starting the Marketing Technology Landscape

A number of people have been asking me when the 2016 version of my marketing technology landscape will be released. The short answer is “soon.” But I’ll share some more color if you’re interested… For the past two years, I’ve gotten in the habit of working on that landscape over the Christmas and New Year […]

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Announcing the 2016 Stackies to be awarded at MarTech

Example of a Marketing Technology Stack by ion interactive

I’m excited to announce the second annual Stackies awards. Last year, we ran the inaugural Stackies as an experiment with two questions: How do marketers visualize their marketing technology stacks? How many of them would be willing to share an illustration of their stack with the rest of the community? To add a little extra […]

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How marketing technology could transform healthcare

Convergence of Marketing Technology and Healthcare

The following is a guest post by Mayur Gupta, a pioneering chief marketing technologist and author of the Inspire Martech blog, who is now a senior vice president and head of digital at HealthGrades. Mayur is also on the board of advisors for the MarTech conference, and he will be one of our featured speakers […]

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Check out the next MarTech agenda and save $500 this week only

MarTech Agenda San Francisco 2016

Welcome to 2016! This is going to be a terrific year for marketing technology — and marketing technologists. As I pseudo-predicted last month, I believe this will be the year that we see significant “mainstreaming” of a wide range of marketing technologies — a lot more companies are going to be leveraging more advanced martech […]

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7 not-quite-predictions for marketing technology in 2016

Predicting the Future of Marketing Technology

Most people suck at accurately predicting the future. I’m one of them. I took my shot at the prediction hall-of-fame last year, predicting that Microsoft would spend more than $1 billion on acqusition(s) in the marketing technology space in 2015. I thought it was a reasonably solid bet. And when they tried to buy Salesforce […]

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Best. MarTech. Ever. Coming this March in San Francisco

MarTech: The Marketing Technology Conference

Wow, you can’t scroll a mobile screenful on Twitter these days without hitting at least three predictions for 2016. I’ve got a few bubbling in the back of my head — my recent posts on the 5 stages of maturity in marketing technology categories and the race for the #1 and #2 marketing technology brands […]

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5 big martech challenges that marketers will face in 2016

Point Solutions vs. Stack Solutions

The following is a guest post by Ashu Garg, general partner at Foundation Capital. Disclosure: they invested in TubeMogul, which is mentioned in this article, as well as other adtech and martech companies. The evolution of marketing technology has come a long way this year. When I first published MarTech and the Decade of the […]

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