Predictive analytics and customer experience can be a dangerous mix

Algorithms vs. Customer Experience

Two trends, each racing forward, that have the potential for disastrous collisions: The need for truly customer-centric organizations in a fully connected world. The use of algorithms, predictive analytics, and big data to optimize everything. In many cases, these can be synergistic. But some are train wrecks. I experienced just how badly those two things […]

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5 lies Westin told me at Content Marketing World

Westin Lies About Deposit

I’m here at Content Marketing World in Cleveland tonight. Actually, that’s not true. I’m more than an hour outside of Cleveland at some rundown, roadside motel, having been bussed here by the hotel I was supposed to be staying at tonight, the Westin Cleveland Downtown. You know, as a hotel, your core brand promise is […]

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Agile marketing? That would never work here

Agile Marketing at Conversion Summit

I’m writing this in Frankfurt, where I was honored to be one of the keynote speakers at André Morys’ Conversion Summit, a yearly gathering of several hundred conversion optimization professionals in Germany. My topic was agile marketing, one of my favorite. After 7 years of working in the conversion optimization space, I’m convinced that adopting […]

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The revolution will not be advertised: HubSpot files for $100 million IPO

Dharmesh Fireside Chat at MarTech

This week, HubSpot filed for a $100 million IPO. As a “marketing technology” story, that’s remarkable enough at face value. There have been only a handful of pure martech companies that have made it from a start-up dream to a publicly-traded company. It’s an extraordinary accomplishment in a crowded space. Their IPO will provide further […]

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5 things that amazed and inspired me at #MarTech

Marketing Technologists at MarTech

Wow. Where do I begin? The inaugural MarTech conference that took place last week was, at least for me, nothing short of an extraordinary experience. I am so immensely grateful to all of the speakers, sponsors, producers, advisors, and — above all — attendees who came together for two special days to celebrate the epic […]

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The inaugural #MarTech begins, wish you were here…

MarTech Opening Day: View from the Stage

As this post goes live, the inaugural MarTech conference will have started. About 400 of you are here at this sold out event — and let me say, I am thrilled to be here with you. For the rest of you, I wish you were here — and I’d like to share with you my […]

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What does a marketing technologist actually look like?

iPad Mini

To paraphrase Forrest Gump, “Marketing technologists are as marketing technologists do.” Or maybe that would be Forrester Gump? (Or Gartner Gump?) Pardon the slightly silly intro. I’m a little giddy here on the eve of the inaugural MarTech conference. Whether you’re coming to MarTech or not, here’s an opportunity to participate in a crowdsourcing exercise […]

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Modern marketing is for underdogs and innovators — and marketing technologists

The Marketing Performance Blueprint

This has been a banner year for marketing technology — and marketing technologists — being recognized as an integral part of modern marketing. Featured articles in the Financial Times and Harvard Business Review, both true mainstream business publications. The launch of the MarTech conference, taking place in Boston next week, which has completely sold out. […]

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Could Google be the ultimate marketing cloud company?

Google Across the Marketing Technology Channel

Pop quiz! Write down the names of three multi-billion companies who either provide a “marketing cloud” today — or are potential contenders in that space over the next few years. Done? I’ll bet you a beer at MarTech that there was one company who wasn’t on your list: Google. (Okay, be honest: they wouldn’t have […]

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Must-read interview on marketing technology leadership with the CTO of SapientNitro

Sheldon Monteiro

Sheldon Monteiro, CTO of SapientNitro, is one of the sharpest people I have met in the marketing technology space. We were introduced by Mayur Gupta, the global head of marketing technology at Kimberly-Clark — and also a SapientNitro alum. Taking Mayur and Sheldon as two points on a line, you have to extrapolate that SapientNitro […]

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