The CMO Council asked 8 good, hard questions about marketing technology management

The following interview was originally published by the CMO Council in the August 2018 edition of their Marketing Magnified e-journal. They asked me eight great questions about martech for marketing executives. These are my suggestions in reply. 1. How would you characterize the state of marketing technology discovery, qualification, implementation and use in global enterprises … Continue reading The CMO Council asked 8 good, hard questions about marketing technology management