Branding is dead! Long live branding!
Is branding really at odds with the new era of social media, or should the true meaning of branding be recognized as a broader mission that transcends logos and color palettes? If you’re a brand marketer and an ABBA fan (what are the odds?), then your song of the day might as well be Under Attack. A recent ClickZ article, Branding Today: Why It’s Ineffective, Irrelevant, Irritating, and Impotent captures the backlash against old-school branding …