Should you build or buy martech? Yes
“Homegrown martech is like homemade pizza.” That’s the kind of quip I might have likely shot back a couple of years ago if someone asked me, “Should we build our own martech software or buy a packaged app from a martech vendor?” It’s not that you can’t make your own pizza at home. Anyone can. I have. But making great pizza at home? Eh. You need a combination of skills, ingredients, the right pizza dough, …