I ran across a thought-provoking article earlier this week on GigaOm — Marketing is the next big money sector in technology — by Ajay Agarwal of Bain Capital Ventures. It begins with the reference to the Gartner report from December the suggested by 2017, CMOs will have larger technology budgets than CIOs, which is a great place to start. Ajay predicts that a new wave of companies leveraging big data for the benefit of driving … Continue reading Why marketing software will never be like ERP