Despite financial pressure — or because of it? — tech stacks are actually expanding again
If you predicted that tech stacks would shrink in 2024, it was probably a good bet. After all, the trend line had been headed in that direction. The average number of apps in companies' stacks shrank in both 2022 and 2023, albeit by only a modest amount, less than 10% on average. But economic times were tight last year, and CFOs were on the warpath to cut SaaS waste. And, of course, there's the ongoing […]
AI agents are the new iPaaS and the next frontier of intense competition in digital ops orchestration
Welcome to 2025! It'll be the Year of AI Agents in martech, in word and deed. Here's what I think that means… From the moment there was more than one software product […]
Martech for 2025: A brand-new, 108-page report on AI use cases, stack foundations, and market structure
Happy holiday season, ye merry marketing maestros! Here's a marvelous way to get prepped and psyched for the New Year that's right around the corner. Frans Riemersma and I just released our […]
The state of marketing operations professionals is OK, but it’s going to get much, much better
Last week, Mike Rizzo and team at MarketingOps.com hosted their annual MOps-Apalooza event with 400+ marketing ops people. I was honored to be one of their keynote speakers, and I'll share the […]
The one presentation about martech for 2025 — and the AI madness around it — you won’t want to miss
Sorry that it's been a while since I last posted. But I have a good excuse. Frans Riemersma and I have been deep in research on what's happening in martech for the […]
Companies are replacing more martech, focused on integrations and APIs, and still expanding their stacks
I have two surveys for you that I think you'll love. The first is one that I'm asking you to take: a cut-through-the-BS survey on the real ways in which you're seeing […]
Buying martech: what you love, what you hate, and who you trust (or not)
If you're reading this blog, it's a safe bet that you've been involved in buying — or selling — martech software. Probably quite a bit of martech software. So I greatly appreciate […]
Will AI in martech make buyer experiences better or worse? It depends…
How do you know you're at the peak of a Hype Cycle? When means outweigh ends. Martech professionals and marketing ops leaders are being driven to apply AI in marketing — use […]
Blueprint for a hypothetical martech “holding company” for a world where aggregation beats consolidation
For 13 years of the ever-expanding martech landscape, conventional wisdom has predicted that our industry would consolidate. That conventional wisdom has failed spectacularly. Or more accurately, the conventional wisdom of the software […]
The new data layer in martech has taken hold as the foundation upon which marketing AI will be built
In our recent State of Martech 2024 report — which is free and now fully ungated — Frans Riemersma and I analyzed a ton of transformation happening across the martech industry, from […]
APIs are “very important” to martech buyers today, but they’ll be crucial for the coming wave of AI agents
Take a guess at filling in the blank here: _______ is to AI Agents as Data is to AI Models The answer, as you likely surmised from my headline, is APIs. Let's […]
Check Out Hacking Marketing on Amazon
A brilliant road map on how to evolve the capability and culture of marketing practices using parallels from the most disruptive industry in the world, the software industry.
Ram Krishnan, SVP & CMO, PepsiCo
Interviews
Start 2017 with the world’s most famous chief marketing technologist
Happy New Year, dear readers! What better way to launch into 2017 than revisiting our […]
Digital transformation at the AARP, from old to new
Had your fill of millennial marketing articles lately? Even the millennials themselves are like, "Don't […]
Insights from the chief marketing technologist of an $18B firm
Duane Schulz, chief marketing technologist at Xerox, is a marketing technologist's marketing technologist. One of […]
How utilized is marketing automation today? An expert weighs in
I recently had the chance to talk with Jeff Pedowitz, the founder and president of […]
Marketing
Despite financial pressure — or because of it? — tech stacks are actually expanding again
If you predicted that tech stacks would shrink in 2024, it was probably a good […]
AI agents are the new iPaaS and the next frontier of intense competition in digital ops orchestration
Welcome to 2025! It'll be the Year of AI Agents in martech, in word and […]
Martech for 2025: A brand-new, 108-page report on AI use cases, stack foundations, and market structure
Happy holiday season, ye merry marketing maestros! Here's a marvelous way to get prepped and […]
The state of marketing operations professionals is OK, but it’s going to get much, much better
Last week, Mike Rizzo and team at MarketingOps.com hosted their annual MOps-Apalooza event with 400+ […]
Media Content
The Martech Show Episode #11: The Great Unbundling with Benedict Evans
The Martech Show is back! Our latest episode is an interview with Benedict Evans, tech […]
The Martech Show Episode #10: Lessons from a Fortune 50 CMO on Agile Marketing, Martech & More
Season #1 of The Martech Show concludes in Episode #10 with a terrific conversation with […]
The Martech Show Episode #9: The Tech-Savvy CMO — Unicorn or Universal?
For this 9th episode of The Martech Show, I was delighted to have Rishi Dave, […]
The Martech Show Episode #8: The Martech Suite Strikes Back?
Ben Bloom, a senior research director at Gartner who specializes in marketing technology management, joined […]