Martech for 2025

The one presentation about martech for 2025 — and the AI madness around it — you won’t want to miss

Sorry that it's been a while since I last posted. But I have a good excuse. Frans Riemersma and I have been deep in research on what's happening in martech for the year ahead — a big part of which has been sorting through much fact vs. fiction with generative AI. What's the deal with existing martech platforms vs. new, AI-native products popping up like wildflowers? Will AI agents actually impact marketing in 2025? How? […]

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