The following is a guest post by Stella Goulet, CMO of Avanade. Working on a marketing contract recently made me realize how complicated GDPR can be. Marketers can’t afford to sit back; we need to understand the implications of the European Union’s General Data Protection Regulation (GDPR) and address them now. If you’re not sure what GDPR is all about, you’re not alone. According to a study by the World Federation of Advertisers, 70% of … Continue reading 4 things marketers should do about GDPR now (other than panic)