Welcome to the 2020 edition of the marketing technology landscape. Yes, it grew once again, by 13.6%, up to a total of 8,000 martech solutions. That’s after 615 from the 2019 landscape went away, either consolidated with another martech company or simply gone defunct. If you were predicting consolidation, an 8.7% churn rate from one … Continue reading Marketing Technology Landscape Supergraphic (2020): Martech 5000 — really 8,000, but who’s counting?
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