Today I’m presenting a new talk on agile marketing that walks through a Scrum-inspired agile methodology and tackles several of the common myths and misconceptions people have about agile management.
If you’ve been hearing about agile marketing but are a little fuzzy about the actual process — or if you have concerns that agile is just a euphemism for “work faster” or “do it quick and dirty” or “a lack of a guiding plan” — then I hope you’ll find this presentation helpful.
Here’s the slide deck, which I’ve annotated heavily to make it a self-guided tour:
Are you using some incarnation of agile marketing in your organization? If so, I’d love to hear your perspective and experience.
Have other questions or concerns that these slide didn’t answer? Ask away!