Man, people sure do find anecdotes more persuasive than data. (As an aside, this is why machine learning can be so helpful in applying true data-driven marketing — our human biases really skew our perception of reality.) We most recently released the 2018 marketing technology landscape with the data showing nearly 7,000 martech-related vendors. I […]

Wow, I am just in awe of the 54 entries we received into The Stackies 2018: Marketing Tech Stack Awards. The quality of the illustrations this year were particularly remarkable. These are marketers who clearly have a lot of passion for their infrastructure. (How’s that for something you wouldn’t have heard 5 years ago?) If […]

Like the running of the bulls in Pamplona — an apt simile? — it’s become a yearly tradition for me to release the marketing technology landscape at the MarTech conference in the spring. So here at our event in San Jose today, I’m pleased to unveil the 2018 edition of one of the most loved-and-hated […]

As we’ve been slaving working away on the new 2018 edition of the Marketing Technology Landscape (“Martech 5000”) graphic — and that’s not the editorial “we,” but indeed a whole team of obsessively-compulsive martech lunatics dedicated industry advocates — it suddenly occurred to me this morning that we’ve been selfishly hoarding the fun. Seriously, you’ve […]

Yesterday, Mulesoft announced it was being acquired by Salesforce for $6.5 billion. That’s a pretty hefty premium — a 21.6X multiple — given that the company had less than $300 million in revenue for 2017. That’s a strategic bet. So what’s the strategy? Although I’ve sworn off the game of making predictions, I do feel […]

I love The Stackies. Seriously, this “contest” that invites marketers to send in a single slide that illustrates how they conceptualize their marketing technology stack is fascinating. It’s one of my favorite projects with the martech community. Forget the over-simplified pictures that you see from vendors, showing idealized marketing stacks as they might exist in […]

Blockchain and marketing isn’t just a punchline. Jeremy Epstein, CEO of Never Stop Marketing, a boutique marketing agency for blockchain startups, and one of the world’s foremost authorities on the adoption of blockchain and decentralized technology in advertising and marketing — and speaker at the upcoming MarTech conference too — just released the second edition […]

Marketing technology, great visualizations, disruptive innovation — these are a few of my favorite things. So I was delighted when Jeremy Posvar and Todd Wells — the two fellows who shared Microsoft’s marketing tech stack in last year’s Stackies awards — reached out to share a paper they had created to help explain blockchain in […]

We just opened up The Stackies 2018: Marketing Tech Stack Awards, and I’m delighted to share with you our very first entry. The above graphic represents the evolving marketing tech stack of a small-to-midsize financial services firm over a period of five years. It was created by John Schott, who is now a technical solutions […]

The Stackies 2018: Marketing Tech Stack Awards are now open for entries, and we’d love to have you participate. If you haven’t heard of The Stackies before, this is — in my, um, humble opinion — the coolest awards program in marketing. (The Clios are so-last-century.) What makes it so cool is that this isn’t […]