Enter your marketing stack in the 2019 Stackies Awards

Stackies 2018 Mural

Fame and glory await you! Or at least recognition from your peers, appreciation from the global marketing operations community, and good karma from a terrific charity that we’ll support on your behalf. Yes, The Stackies 2019: Marketing Tech Stack Awards are now open for entries through March 15, 2019, and we’d love to have you […]

We analyzed 5,000+ martech companies by network strength: here’s what we found

Content Marketing Martech Companies by Network Strength

The following is a guest post by Anand Thaker, CEO of IntelliPhi and my collaborator on the marketing technology landscape for the past two years. Scott and I are always on the lookout for inspirational ways for the community to leverage the massive martech landscape to share new insights, recommendations, and commentary. I’m a strong […]

3 thoughts on Adobe acquiring Marketo for $4.75 billion and what it means for martech

Adobe Acquires Marketo for Martech Consolidation

The deal was announced yesterday afternoon: Adobe is acquiring Marketo for $4.75 billion. (As fate would have it, it was just a few hours before I was speaking at a MOCCA marketing operations event in New York on the topic of martech industry trends — to be followed by a Q&A with Sarah Kennedy Ellis, […]

22 blockchain-based adtech/martech companies you should know

Blockchain Adtech & Martech Companies

The following is a guest article by Donny Dvorin, general manager of Never Stop Marketing Research, a leading analysis and consulting group focused on blockchain martech providers. Jeremy Epstein, the CEO of Never Stop Marketing, will be keynoting the MarTech conference this October 1-3 in Boston. It was clear to anyone who attended one of […]

Martech companies talk customer-centricity, but can they be customer-centric?

The HubSpot Customer Code

A ton of marketing technology is sold today as the solution to delivering better customer experiences. Of course, martech doesn’t automagically create great customer experiences any more than a food processor automagically makes you a great chef. It depends on how you wield it. And, frankly, the most important elements of customer experience have nothing […]

Martech Olympics: Even just the UK Marketing Technology Landscape has 417 companies

UK Marketing Technology Landscape

In the beginning, there was the first marketing technology landscape. And then it grew. And grew. And grew. And grew. And grew. And, yes, this year it grew again. To be honest, there were a number of things about this slightly obsessive exercise of mine that surprised me over the years. For instance: I was […]

1 in 40 of the Inc. 5000 are martech companies

Martech Companies on the 2018 Inc. 5000

This article was co-written with Anand Thaker, my collaborator on the marketing technology landscape. Inc. Magazine’s annual list of the 5,000 fastest growing companies in the U.S., the Inc. 5000, was just released for 2018. Out of those 5,000, 2.64% of them are martech companies that appeared on this year’s marketing technology landscape, e.g., the […]

The paradox of simultaneous martech consolidation and expansion, illustrated

Martech Cyclical Consolidation on Top of Underlying Software Expansion

Man, people sure do find anecdotes more persuasive than data. (As an aside, this is why machine learning can be so helpful in applying true data-driven marketing — our human biases really skew our perception of reality.) We most recently released the 2018 marketing technology landscape with the data showing nearly 7,000 martech-related vendors. I […]

54 marketing stacks from The Stackies 2018: Marketing Tech Stack Awards

The Stackies 2018: Marketing Tech Stack Awards

Wow, I am just in awe of the 54 entries we received into The Stackies 2018: Marketing Tech Stack Awards. The quality of the illustrations this year were particularly remarkable. These are marketers who clearly have a lot of passion for their infrastructure. (How’s that for something you wouldn’t have heard 5 years ago?) If […]

Marketing Technology Landscape Supergraphic (2018): Martech 5000 (actually 6,829)

Marketing Technology Landscape (2018)

Like the running of the bulls in Pamplona — an apt simile? — it’s become a yearly tradition for me to release the marketing technology landscape at the MarTech conference in the spring. So here at our event in San Jose today, I’m pleased to unveil the 2018 edition of one of the most loved-and-hated […]