Martech Analysis & Advisory
for the AI Age
“The Godfather of Martech” – Ad Age
Research
Analysis of the martech landscape, including the famous Marketing Technology Landscape supergraphic, reports, and 42,000+ newsletter subscribers.
Advisory
Strategic guidance for marketing leaders and martech companies navigating platform strategy, ecosystem design, and go-to-market in the AI age.
Speaking
In-person keynotes and webinars on martech strategy, AI in marketing, and the evolution of marketing technology for conferences and team meetings worldwide
Latest from the Newsletter
- Ecosystem judo, aggregation theory, and the business model for context-as-a-service
- Context-as-a-Service (CaaS) and the future of domain-specific software platforms
Latest from the Blog
- Jon Miller’s Predictions for B2B Go-To-Market in 2026
The following is a special guest post by Jon Miller, a legend in our industry, the co-founder and original CMO of Marketo, and a leading architect of modern B2B marketing and ABM as we know it. Now the co-founder and CEO of a new stealth AI startup in this space, this is what he anticipates… Read more: Jon Miller’s Predictions for B2B Go-To-Market in 2026 - In 2020, I made 5 predictions about marketing and martech for this decade. Here’s how they’re going…
Happy New Year! Five years ago, Jason Baldwin and I published Martech 2030 (ungated PDF), a report predicting five major trends that would shape marketing and martech through what we christened The Decade of the Augmented Marketer. We’re now at halftime at the start of 2026. How are those predictions holding up? I asked ChatGPT,… Read more: In 2020, I made 5 predictions about marketing and martech for this decade. Here’s how they’re going… - Here’s your copy of our Martech for 2026 report — free and ungated
It’s here! Our brand-new, 127-page Martech for 2026 report. No form to fill. No “leave a comment on LinkedIn” arm twisting. You can simply download the full PDF right here. These are the 7 major subjects we cover to prepare you for 2026: It includes all the latest data from our AI & Data in… Read more: Here’s your copy of our Martech for 2026 report — free and ungated
