Why use alternate apps in your martech stack?

3 counterintuitive surprises about composable martech stacks in The State of Martech 2024 report

For years, the conventional wisdom in martech has been: the fewer apps in your stack, the better. It's obvious, right? By reducing the number of apps, you will save money, have a better user experience, and improve your governance control. The CFO's default answer to optimizing martech costs? Cut apps. The CIO's default answer to optimizing martech governance? Cut apps. Seems rational. But what if it wasn't necessarily true? Last week, on #MartechDay (May 7), […]

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