Chief Marketing Technologist

Fair warning: this post is pretty wonkish, even relative to my usual style. (Yikes.) Robert Metcalfe, the godfather of computer networks, famously stated that the value of a network is proportional to the square of the number of users connected. This became known as Metcalfe’s Law: The classic example is the telephone. When only two […]

I recently wrote how martech stacks have arguably become virtual platforms. Even if you have a completely heterogeneous, “best-of-breed” stack, you likely have a set of products that work across your stack to provide cohesion, albeit each at a different layer of integration: Data: everything ultimately ends up in a “data lake” platform such as […]

The Great App Explosion can’t be stopped. But it can be harnessed. A couple of years ago, I proposed a model of 4 layers of app integrations with SaaS platforms. Advocating for better integration, for marketing apps in particular, I pointed out that not all integrations are equal. They vary significantly in how deeply they’re […]