Latest data on the size of tech stacks, er, app portfolios, and a philosophical question about shadow IT

How Big Are Tech Stacks in 2021?

Productiv, a SaaS management platform (SMP), published a report on The State of SaaS Sprawl in 2021. Since Productiv's software manages the tech stacks — or "app portfolios", as they like to call them — of hundreds of organizations, the data in their report is based on objective facts of app adoption, instead of merely surveyed opinions. This kind of hard data is particularly helpful in scenarios where there tend to be wide gaps between perception and reality. Perception: when asked how many Continue Reading...

29 visually striking martech stack illustrations from the 2021 Stackie Awards

29 Martech Stacks from the 2021 MarTech Stackie Awards

Every year, when the entries to the Stackie Awards flow in, I feel like the kid in A Christmas Story, excitedly opening up that present he’d be dreaming of. I am always delighted and inspired by the creative ways marketing teams visually represent their stacks — and so immensely grateful that they were willing to […]

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Join us at MarTech next week, online and for free, and catch my keynote: From Big Data to Big Ops

MarTech Fall 2021 Keynote

Join us next Tuesday and Wednesday, September 14-15, for the latest MarTech Conference event — online and completely free to attend. With over 75 sessions, over 100 expert speakers, and more than 50 terrific solution providers, it’s going to be a jam-packed couple of days. Join us live for virtual ambiance — or, if you […]

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47 new martech companies from latest Y Combinator cohort — the counter-consolidation narrative lives on

Martech Seedlings Everywhere

Last week, Y Combinator held their Demo Day(s) for their Summer 2021 cohort. This was a massive graduating class: 377 startups from 47 countries. You can read a quick overview of all 377 (!) on TechCrunch, split across part one and part two. I read through all 377 and discovered 47 that I would put […]

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Aggregation and integration: why 67% of marketers replaced a martech tool in the past year

Reasons for Replacing a Martech Product

My friends over at MarTech just released their 2021 Martech Replacement Survey, revealing insights into what and why companies switch from one martech application to another. The top-line finding: there’s a ton of martech swapping happening! 67% of the 374 marketers they surveyed, from SMBs to large enterprises, reported replacing a marketing technology application in […]

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Follow the money: CMO budgets for martech and marketing operations

Marketing Budget Allocation Across Marketing Programs and Operational Areas

As with crime and politics, if you want to reveal the real plot in marketing’s evolution, follow where the money is going. Hmm. That’s probably not the most flattering of metaphors. Okay, scratch that image. But it is why I always look forward to Gartner’s annual CMO Spend Survey report. Allocation of budget is a […]

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What are we automating in marketing and sales? A lot

Marketing Automations & Sales Automations

Surveys are nice, but they have their limitations. They’re swayed by who participates (selection bias) and the way those participants interpret your questions in their own minds — which varies wildly for reasons a psychologist would be best suited to explain. The results can be directionally useful, but they’re not “facts.” The ground truth is […]

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35 of the Forbes Cloud 100 companies are in martech

2021 Cloud 100 in Martech

Last week, Forbes published the 2021 edition of The Cloud 100 — their “definitive ranking of the best, brightest, most valuable private companies in the cloud.” The selection process involved an unpublished editorial formula that considered growth, sales, valuation, culture, and a “reputation score derived in consultation with 34 CEO judges and executives from their […]

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The State of Marketing Operations or Can’t Find a Better Martech

Top CMO Priorities: Marketing Strategy and Marketing Operations

The good folks at BrandMaker recently released a study of CMOs and their perceptions of The State of Marketing Operations. In short, marketing operations has risen from being “an overshadowed marketing function that worked in the background to solve internal pains” to “an integral part of the marketing organization.” (And there was much rejoicing.) 70% […]

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The Quest for the Holy Grail: Martech Edition

Integrate Thy Martech

There’s a scene in Monty Python and the Holy Grail, where God appears in the clouds — in delightfully unsubtle Monty Python fashion — and commands Arthur and his knights to seek the Holy Grail. (Arthur: “Good idea, O Lord!” God: “‘Course it’s a good idea!”) I was reminded of that scene when reading the […]

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