January 15, 2020 By Leave a Comment

What’s the current state of marketing technology and operations careers?

Take the Martech Career Survey

Actually, I'm asking you. What is the current state of marketing technology and operations careers? This is my one-time-a-year pleading on my knees request to the martech community to participate in our survey of professionals in the field. In exchange for 5 minutes of your time, you'll help all of us better understand the work we do and the mobility of positions in this space. In which department do you report? What are your job responsibilities? What are the tools you spend most of Continue Reading...

Filed Under: Marketing Management
January 5, 2020 By 5 Comments

The many splendid varieties of marketing technologists in 2020: martech roles and archetypes

Marketing Technologist Roles

At the beginning of the 2010’s, I wrote a post about the rise of the marketing technologist. It was the early days of a new, hybrid professional emerging: rare “unicorns” who combined IT skills with marketing domain expertise and a genuine passion for harnessing the blossoming marketing technology landscape. Fast-forward to the start of 2020’s. […]

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Filed Under: Marketing Management
January 2, 2020 By 1 Comment

A marketing stack organized according to The Periodic Table of Martech

Nexthink's Marketing Stack and The Periodic Table of Martech

Happy New Year! To kick off 2020, I’m excited to share one of the first entries into The Stackies 2020: Marketing Stack Awards from Nexthink, an enterprise platform that help IT departments deliver great digital employee experiences. Jon Blumenfeld, Nexthink’s director of digital marketing, created their entry around the concept of a “Periodic Table of […]

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Filed Under: Marketing Management
December 30, 2019 By Leave a Comment

Is martech headed for its “dot-com moment” in 2020?

The Ages of Martech

Tom Wentworth, a pioneering engineer-turned-CMO in the marketing technology space whom I’ve long admired, recently commented on a LinkedIn thread, “Martech is about to face its ‘dot-com’ moment. How many pet stores did we really need in 2000?” I think he’s right — but possibly not in the way he (or you) might think. The […]

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Filed Under: Marketing Software
December 9, 2019 By Leave a Comment

83% of marketers rip-and-replace a martech app each year — here’s why

Martech Apps Ripped-and-Replaced

I’ve said many times that change is at the heart of modern marketing operations. It is at the very center of the “4 forces” diagram of The New Rules of Marketing Technology & Operations because it’s the dominant variable of our profession. And what’s the most common and concrete change in martech? Why changing martech […]

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Filed Under: Marketing Software
December 3, 2019 By Leave a Comment

Enter The Stackie Awards 2020: Share your marketing stack with the MarTech community

MarTech Stackies 2020: Marketing Tech Stack Awards

If there’s one marketing awards program where the entire industry wins, it’s The Stackies. Each year, dozens of organizations enter a 16×9 slide that visualizes their “marketing stack” — the collection of martech software they use — and how they think about its structure. We then publish them all, ungated, for everyone in marketing to […]

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Filed Under: Marketing Software
December 1, 2019 By 6 Comments

The explosion of code — and “no code” — in marketing and martech, presented at TEDx Boca Raton

Scott Brinker's Martech Talk at TEDx Boca Raton

I love TED Talks. They have such a great format for packing a really interesting phenomenon, observation, or story into ~15 minutes of focused narrative. Giving one myself — even an independent TEDx Talk — has long been something I’ve aspired to. And so I was thrilled to have the opportunity to do so at […]

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Filed Under: Marketing Management
November 21, 2019 By 1 Comment

Martech collaboration between marketing and IT, and the real impediments to martech success

Martech Management Between Marketing and IT

Last month, I declared that the 10-years war between marketing and IT was over. This was in response to Gartner’s CMO Spend Survey 2019-2020 that showed a remarkable reversal in the relationship: IT went from being one of the “top inhibitors” to marketing’s vision and strategy to being a “top supporter.” Actually, IT vaulted into […]

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Filed Under: Marketing Management
November 18, 2019 By 2 Comments

Two themes for martech stack leaders: collaboration and integration

Omnichannel Martech Stack

The following is a guest post by Tony Byrne, founder of Real Story Group and popular speaker and workshop leader at the MarTech conference series. The above graphic is Real Story Group’s Omnichannel Stack Reference Model. Earlier this autumn, Real Story Group convened two-dozen martech/CX stack owners from among our larger subscribers for two days […]

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Filed Under: Marketing Software
November 12, 2019 By Leave a Comment

Your martech stack is probably 2X as big as you think it is

Size of Tech Stacks (Estimated vs. Actual)

The editorial staff here at chiefmartec.com (looking in the mirror) are rather obsessed with martech stacks. What’s in them? How much is controlled by IT or marketing operations? How do marketers think of them? How many apps in them support self-service users? How big are they? Blissfully recently published their SaaS Trends: IT & Compliance […]

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Filed Under: Marketing Software
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