On the surface, this cartoon last week from Tom Fishburne, the talented Marketoonist, seems to be poking fun at the different "chief" titles that marketers and marketing-ish executives use. Ha ha, us mad marketing people and our zany titles du jour. But my reaction was: this is exactly why marketing is so challenging today. No, the challenge isn't sorting out which title to use. (Although what we call something does impact the way it's framed in people's minds — not an insignificant Continue Reading...
