A whirlwind tour of the new martech map, major martech trends for 2023, and how to manage it all in the year ahead
Yesterday, my brother-in-martech Frans Riemersma and I gave a tour de force presentation of the current martech landscape as it stands at the end of 2022 (now officially over 10,000 solutions!), five major trends that we expect will shape martech and marketing in 2023, and a framework for managing it all in what is sure to be a highly "fluid" year ahead. You can watch the complete 60-minute session on YouTube and also download the […]
You can now filter the 10,000+ martech landscape by revenue, size, age and G2 ratings
In today's virtual event Martech for 2023: The (Really) Big Picture — full video will be shared tomorrow — Frans Riemersma and I released a major update to the interactive martech landscape […]
Tech stacks are still large, but orchestration can make all the difference
Ever see the miniseries From the Earth to the Moon? Great story about the Apollo moon missions. I'm pretty sure it was in one of those episodes that I most remember the […]
What to expect in martech in 2023 and how to harness it to your advantage
2023 will be a fascinating but challenging year for marketing. Macroeconomic headwinds are colliding with rising customer expectations for better digital experiences. Martech stacks are consolidating under economic pressure. Yet at the […]
Partner Ops: The forgotten ops that’s suddenly thriving in the ecosystem era
tl;dr — The State of Partner Ops and Programs is a "must read" report for martech. A month ago, I wrote about how channel, partner, and ecosystem tech is one of the […]
When is a martech stack too complex?
At many companies — but not all — their martech stack has become too complex. Aside from the anecdotal evidence that I frequently hear on LinkedIn and Twitter threads, Gartner's most recent […]
Why there are 10,000 martech products that “kinda all do the same thing” (but not really)
One of the perennial criticisms of the martech landscape is that "most of these products all do the same thing." Send an email. Render a web page. Analyze some data. This criticism […]
Channel, partner, and ecosystem tech is one of the hottest categories in martech today
Jay McBain, formerly of Forrester and now with tech analyst firm Canalys, is the world's leading expert in partner, channel, and ecosystem technology. Where I've gone broad with the martech landscape, Jay […]
The 2nd Age of Martech has arrived, and it’s all about convergence in ecosystems
In 2019, I hypothesized that we were on the cusp of a Second Golden Age of Martech. The defining characteristic of this new era was a shift from dichotomies to convergences: From […]
Are we “digital” yet? An algorithmic answer to a philosophical question
"We're entering a post-digital-transformation era, where companies are no longer planning to become 'digital.' They are digital." I didn't think that was a particularly controversial statement, which I wrote back in April […]
Think the martech landscape is big? Here’s the size of the software industry overall
Over the 11 years that I've been publishing the martech landscape, as it mushroomed from ~150 solutions to ~10,000, I've seen many people react to it as an anomaly. "What is it […]
Check Out Hacking Marketing on Amazon
A brilliant road map on how to evolve the capability and culture of marketing practices using parallels from the most disruptive industry in the world, the software industry.
Ram Krishnan, SVP & CMO, PepsiCo
Interviews
Start 2017 with the world’s most famous chief marketing technologist
Happy New Year, dear readers! What better way to launch into 2017 than revisiting our […]
Digital transformation at the AARP, from old to new
Had your fill of millennial marketing articles lately? Even the millennials themselves are like, "Don't […]
Insights from the chief marketing technologist of an $18B firm
Duane Schulz, chief marketing technologist at Xerox, is a marketing technologist's marketing technologist. One of […]
How utilized is marketing automation today? An expert weighs in
I recently had the chance to talk with Jeff Pedowitz, the founder and president of […]
Marketing
A whirlwind tour of the new martech map, major martech trends for 2023, and how to manage it all in the year ahead
Yesterday, my brother-in-martech Frans Riemersma and I gave a tour de force presentation of the […]
You can now filter the 10,000+ martech landscape by revenue, size, age and G2 ratings
In today's virtual event Martech for 2023: The (Really) Big Picture — full video will […]
Tech stacks are still large, but orchestration can make all the difference
Ever see the miniseries From the Earth to the Moon? Great story about the Apollo […]
What to expect in martech in 2023 and how to harness it to your advantage
2023 will be a fascinating but challenging year for marketing. Macroeconomic headwinds are colliding with […]
Media Content
The Martech Show Episode #11: The Great Unbundling with Benedict Evans
The Martech Show is back! Our latest episode is an interview with Benedict Evans, tech […]
The Martech Show Episode #10: Lessons from a Fortune 50 CMO on Agile Marketing, Martech & More
Season #1 of The Martech Show concludes in Episode #10 with a terrific conversation with […]
The Martech Show Episode #9: The Tech-Savvy CMO — Unicorn or Universal?
For this 9th episode of The Martech Show, I was delighted to have Rishi Dave, […]
The Martech Show Episode #8: The Martech Suite Strikes Back?
Ben Bloom, a senior research director at Gartner who specializes in marketing technology management, joined […]