Chief Marketing Technologist

February 15, 2021 By Scott Brinker Leave a Comment

The Martech Show Episode #11: The Great Unbundling with Benedict Evans

The Martech Show is back! Our latest episode is an interview with Benedict Evans, tech and media analyst extraordinaire, talking about his latest presentation, The Great Unbundling, and what it means for marketers and martech. Here's a transcribed excerpt from Benedict explaining how the "The Great Unbundling" breaks the traditional silos of the different budgets connected to customer relationships: How does somebody get the thing? Is it a shop? Is it delivered? Do you collect it? And Continue Reading...

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February 8, 2021 By Scott Brinker Leave a Comment

More evidence that the Golden Age of Salestech has arrived

Just last month, I wrote that salestech is the new martech, and that it’s supercharging both professions. Here’s more data to support that case. First, the 2021 Enterprise SalesTech Landscape above, produced by Nancy Nardin of Smart Selling Tools, was released last week. It now features 1,078 solutions across 45 unique categories. It reminds me […]

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February 6, 2021 By Scott Brinker Leave a Comment

No code app creators, startups, and the future of enterprise marketing

Bubble is one the leading no code platforms for building web apps. The team at Blue Green and I dabbled with it a bit for producing The Martech 5000 online database last year, and I was impressed by its power and flexibility. (For a richer example of what can be built, check out Martechbase, built […]

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January 30, 2021 By Scott Brinker Leave a Comment

Are stacks expanding? Yes. Are they best-of-breed? Yes.

The Number of Apps in Business Stacks (including Martech) Are Consistently Increasing

It’s been my opinion, expressed in numerous editorials — hey, that’s what op-ed means! — that business technology stacks (and martech within them) are expanding and that they are increasingly “best-of-breed,” incorporating more apps and services built by many different companies. (It’s also my opinion that those best-of-breed apps increasingly orbit foundational platforms. But that’s […]

Filed Under: Marketing Software

January 18, 2021 By Scott Brinker Leave a Comment

Any CMO who wants to understand how to really harness martech should read this book

Code to Configuration: Everyone a Software Person

Hot off the presses, I just read Ask Your Developer: How to Harness the Power of Software Developers and Win in the 21st Century by Jeff Lawson, founder and CEO of Twilio. It is, by far, the best book I’ve read explaining the real dynamics of modern software to business executives. The core premise: in […]

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January 11, 2021 By Scott Brinker Leave a Comment

Salestech is the new martech, and it’s supercharging both professions

Salestech is hot. Nancy Nardin of Smart Selling Tools has been tracking sales technologies the way I’ve been tracking the martech landscape. Her latest map of salestech reveals hundreds and hundreds of vendors in the space, organized into a couple of dozen categories. And as with my martech landscape, it’s not even complete. I personally […]

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January 4, 2021 By Scott Brinker Leave a Comment

What a TikTok musical teaches us about the power of “no code” citizen creators

Anyone can cook. Anyone can create. In August of last year, Emily Jacobsen, an elementary school teacher, posted a musical ode to Remy, the talented rat chef star of Disney-Pixar’s Ratatouille, on TikTok. “Remy, the Ratatouille, rat of all my dreams!” It caught the attention of Daniel Mertzlufft, a composer and arranger, who orchestrated her […]

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December 22, 2020 By Scott Brinker Leave a Comment

Martech 2030 Conclusion: The Age of the Augmented Marketer

Earlier this year, I collaborated with Jason Baldwin, global head of product management at WPP, on this project to describe five major trends in martech that would shape the decade ahead for agencies and brands. You can download our full paper, including many terrific interviews from WPP executives. I’m republishing it here as a 7-part […]

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December 21, 2020 By Scott Brinker Leave a Comment

The Martech Show Episode #10: Lessons from a Fortune 50 CMO on Agile Marketing, Martech & More

Season #1 of The Martech Show concludes in Episode #10 with a terrific conversation with David Edelman, truly one of the the pioneers of modern, martech-powered marketing. David led the strategy and analysis practice of Digitas for the first wave of martech in the 2000’s, and then was a partner at McKinsey for the second […]

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December 7, 2020 By Scott Brinker Leave a Comment