Martech Analysis & Advisory
for the AI Age
“The Godfather of Martech” – Ad Age
Research
The famous Marketing Technology Landscape and a collection of in-depth reports covering the State of Martech and major strategic developments in marketing technology management.
Advisory
Strategic guidance for marketing leaders and martech companies navigating platform strategy, ecosystem design, and go-to-market in the AI age.
Speaking
In-person keynotes and webinars on martech strategy, AI in marketing, and the evolution of marketing technology for conferences and team meetings worldwide
Latest from the Newsletter
- Begun, the martech infrastructure wars have…
by Scott Brinker on May 28, 2026The “gravity” of the situation as six very different kinds of platforms collide in marketing’s AI-era
- Marketing as architecture: the stack is not the building
by Scott Brinker on May 14, 2026A two-thousand-year-old framework for marketing that serves, adapts, and stands apart.
- Here’s your ungated copy of The State of Martech 2026 report
by Scott Brinker on May 6, 2026We finally hit “peak martech” — or is the very nature of commercial martech dissolving?
- Build vs. buy is the wrong question for martech AI
by Scott Brinker on April 22, 2026Real-world patterns from our latest research on 70 AI use cases in marketing, a preview of the State of Martech 2026, launching May 5
- From apps to infrastructure: martech’s most important migration
by Scott Brinker on April 14, 2026As AI makes custom apps and agents easier to build, the durable value in martech shifts to the layers underneath them.
- Attribution 2.0: From the Tower of Babel to marketing’s control tower
by Scott Brinker on April 6, 2026What we learned researching The State of Marketing Attribution 2026 — and why it wasn’t the statistics class I expected
Latest from the Blog
- 2026 Marketing Technology Landscape Supergraphic: Peak Martech Achieved! (Maybe)
tl;dr The martech landscape effectively stopped growing this year, up just 0.79% to 15,505 products. After 15 years of relentless expansion, we may have finally hit peak martech — or at least a plateau. But underneath that flat headline, the market is churning fiercely: 1,488 products were added, while 1,367 were removed. Content marketing’s AI… Read more: 2026 Marketing Technology Landscape Supergraphic: Peak Martech Achieved! (Maybe) - Jon Miller’s Predictions for B2B Go-To-Market in 2026
The following is a special guest post by Jon Miller, a legend in our industry, the co-founder and original CMO of Marketo, and a leading architect of modern B2B marketing and ABM as we know it. Now the co-founder and CEO of a new stealth AI startup in this space, this is what he anticipates… Read more: Jon Miller’s Predictions for B2B Go-To-Market in 2026 - In 2020, I made 5 predictions about marketing and martech for this decade. Here’s how they’re going…
Happy New Year! Five years ago, Jason Baldwin and I published Martech 2030 (ungated PDF), a report predicting five major trends that would shape marketing and martech through what we christened The Decade of the Augmented Marketer. We’re now at halftime at the start of 2026. How are those predictions holding up? I asked ChatGPT,… Read more: In 2020, I made 5 predictions about marketing and martech for this decade. Here’s how they’re going…