2022 Channels Ecosystem Landscape

Channel, partner, and ecosystem tech is one of the hottest categories in martech today

Jay McBain, formerly of Forrester and now with tech analyst firm Canalys, is the world's leading expert in partner, channel, and ecosystem technology. Where I've gone broad with the martech landscape, Jay has gone deep with his own ecosystem tech landscape. He recently released his 2022 Channels Ecosystem Landscape, shown in the image above but discussed in more detail in his accompanying release write-up. I first came across Jay's work with his 2017 landscape, where […]

Continue Reading

Interviews

Marketing

Media Content