September 19, 2020 By Leave a Comment

The Martech Show Episode #3: The Road from Marketing Ops to Marketing Tops (CMO)

Martech Hiring Trends

The latest episode of The Martech Show is now available for your viewing pleasure. It was a terrific session, with special guest Erica Seidel, executive recruiter and founder of The Connective Good, along with our sponsoring guest Justin Sharaf, VP marketing at Jahia. Erica kicked off the show by walking us through the evolving trends she's been seeing in hiring marketing executives — see the table at the top of this post — as well as some of the trade-offs that companies need to consider Continue Reading...

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September 9, 2020 By Leave a Comment

Integration is by far the most important criteria when selecting martech — and it’s changing the industry

Integrated Multi-System Architectures Taking over Martech

The CDP Institute released their latest State of Customer Data report last week, and it revealed an important milestone in the martech industry: For the first time ever, the majority of participants (52%) described their martech stack as an integrated, multi-system architecture. In others words, most marketers reported having a best-of-breed stack — with many […]

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Filed Under: Marketing Software
September 7, 2020 By Leave a Comment

The Martech Show Episode #2: Insights from the CDP Whisperer — and his magical mystery puppet show

The Martech Show Episode #2: The CDP Whisperer

The second episode of The Martech Show is now posted for your viewing pleasure. It was a great honor to have David Raab, founder of The CDP Institute — indeed, the person who defined the customer data platform category — as my guest. David had just completed the analysis of the latest CDP Institute Member […]

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August 27, 2020 By 4 Comments

Bending Martec’s Law: 2020 has taught us we’re more agile than we thought

Bending Martec's Law

Holy cats, 2020 has been a crazy year. And it’s not over yet. (cringe) But for all the terrible things this year has besieged us with, it’s also revealed something encouraging. We — as individuals, but perhaps more remarkable as organizations — are capable of adapting to change on a much faster time scale than […]

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Filed Under: Marketing Management
August 22, 2020 By Leave a Comment

Watch the first episode of The Martech Show now: Why so many martech solutions?!

The Martech Show Episode 1

We’ve shipped our first episode of The Martech Show — our new hybrid webinar-podcast series “where marketing and technology collide.” A big thank you to my two guests: Jeff Eckman of Blue Green, our collaborators on the ever-expanding martech landscape, and to Anita Brearton of CabinetM, our sponsor for this episode. Our ovearching topic was “Why […]

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Filed Under: The Martech Show
August 14, 2020 By 4 Comments

The larger your martech stack, the better your marketing performance? Maybe

Gartner Digital IQ vs. Martech Stack Size

I recently talked with Benjamin Bloom, senior director analyst for marketing technology and emerging trends at Gartner, around a report he recently published on Marketing Technology Drivers of Genius Brand Performance. (There’s a summary of the report in a blog post Ben wrote, Few “Genius” Brands Successfully Integrate Best-of-Breed Solutions Into a Cohesive Martech Roadmap.) […]

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Filed Under: Marketing Management
August 9, 2020 By Leave a Comment

Announcing The Martech Show: Pilot episode on August 21 at 11am ET — join the live studio audience

martech-show-ep1

Pop quiz, hot shot. You find yourself with a ton of important martech topics to cover, an amazing roster of talented leaders eager to address those topics with their peers, and no venue to gather them together with the broader martech community. What do you do? (An aside: I thought the sequel to the movie […]

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Filed Under: Marketing Management
August 6, 2020 By 4 Comments

How marketing operations and martech professionals use “no code” tools

Uses for No Code Tools in Martech and Marketing Operations

I’ve been on the trail of “no code” martech these past couple of weeks, covering event-triggered marketing automation as a no code programming paradigm and mapping a partial taxonomy of over 75 no code tools. I also ran an impromptu survey of no code usage with readers, the results of which I’m sharing here. Given […]

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Filed Under: Marketing Software
August 2, 2020 By 1 Comment

3 overlapping patterns of “no code” martech and the rise of marketing makers

3 Patterns of "No Code" Martech Tools

I’ve been fascinated with the rise of citizen developers in marketing empowered by a rapidly expanding landscape of “no code” tools for several years now. Momentum is growing, and while there’s some philosophical debate to be had around what is or isn’t a “no code” tool — versus any app that lets you create things […]

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Filed Under: Marketing Software
July 28, 2020 By 1 Comment

Trigger-based marketing = event-driven programming with “no code” martech in every stack

Triggered Email vs. Batch Email Performance

Last week, I shared some interesting stats on trigger-based marketing from a benchmark report by Blueshift. A couple of eye-popping, high-level findings: Email triggers are 497% more effective than batch emails Mobile push triggers are 1,490% more effective than batch push notifications Directionally, this isn’t surprising, although the magnitude of the difference is remarkable. Marketing […]

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Filed Under: Marketing Software
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