The Twelve Days of MarTech

The 12 Days of MarTech

Looking back over 2018, it's been a heck of a year in the martech industry. Thank you for joining, sharing, and contributing — I'm looking gratefully at you, MarTech speakers (in the spring and fall), Stackies entrants, and martech salary survey participants — to this community. I found myself humming this tune in the car this morning and have geekily adapted it to a summary of this year's "greatest hits" on this blog. Feel free to sing along... On the twelfth day of martech, my CMO gave Continue Reading...

Martech is a mainstream marketing profession, latest Gartner data confirms

Martech Full-time Employees (FTEs)

As 2018 comes to a close, we can affirm that this was the year that the martech profession crossed into the mainstream. Marketing technologists are no longer unicorns. I was struck by this anecdotally with the speakers and attendees at the MarTech conference in October. But now I’ve also got some great quantitative data to […]

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Martech jumps to 29% of the CMO’s budget in Gartner’s 2018-2019 survey

Martech Budgets 2018-2019

When Gartner’s annual CMO Spend Survey for 2017-2018 came out last year, many people seized on the fact that the money CMOs allocated for marketing technology had dropped to 22% of their budget, on average, down from 27% the year before. Some took it as an unmistakable sign of an impending martech apocalypse (“martech-alypse?”). I […]

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We analyzed 5,000+ martech companies by network strength: here’s what we found

Content Marketing Martech Companies by Network Strength

The following is a guest post by Anand Thaker, CEO of IntelliPhi and my collaborator on the marketing technology landscape for the past two years. Scott and I are always on the lookout for inspirational ways for the community to leverage the massive martech landscape to share new insights, recommendations, and commentary. I’m a strong […]

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The funny and frustrating truth: organizations change more slowly than technology

Digital Transformation & Martec's Law

I’m a huge fan of Tom Fishburne, a.k.a. Marketoonist. Every week, I look forward to his latest cartoon, pulling back the curtain on some absurdity of modern marketing that we all recognize but rarely call out. Tom artfully reveals the de-syncs between the dream and reality, in a way that’s funny and insightful. You laugh, […]

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Now every marketer is an app developer — even if they don’t know it

Excel to Apps in Martech

One of the ideas I’ve been focused on this year is the rise of “citizen technologists” in marketing — citizen developers, citizen data scientists, citizen integrators, etc. It’s about giving non-technical marketers the tools and empowerment to build apps, analyze data sets, and route data between different cloud services on their own, without having to […]

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The New Rules of Marketing Technology & Operations

The New Rules of Marketing Technology & Operations

My opening keynote at the most recent MarTech conference was titled, “The New, New Rules of Marketing (Operations).” It was an iteration on ideas of the 4 forces of marketing operations & technology that I first wrote about a couple of months ago. In agile fashion, I’ve continued to revise this model and its presentation […]

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Come speak at MarTech in San Jose and share your experience and insights

MarTech Speakers in the 5 Forces of Marketing Operations

Want to speak at MarTech in San Jose, April 3-5? We invite you to suggest a compelling presentation idea at the intersection of marketing, technology, and management that you’d be passionate about sharing with your peers. Sessions at MarTech are generally 45-minute, in-depth presentations with slides by a solo or duo. (A limited number of […]

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3 thoughts on Adobe acquiring Marketo for $4.75 billion and what it means for martech

Adobe Acquires Marketo for Martech Consolidation

The deal was announced yesterday afternoon: Adobe is acquiring Marketo for $4.75 billion. (As fate would have it, it was just a few hours before I was speaking at a MOCCA marketing operations event in New York on the topic of martech industry trends — to be followed by a Q&A with Sarah Kennedy Ellis, […]

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22 blockchain-based adtech/martech companies you should know

Blockchain Adtech & Martech Companies

The following is a guest article by Donny Dvorin, general manager of Never Stop Marketing Research, a leading analysis and consulting group focused on blockchain martech providers. Jeremy Epstein, the CEO of Never Stop Marketing, will be keynoting the MarTech conference this October 1-3 in Boston. It was clear to anyone who attended one of […]

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