Last week, I staked the claim that "martech is marketing." Whatever you think of martech and its relationship to marketing at large — or what you believe its relationship should be — it's hard to deny that it's not a part of marketing's domain. Love it or hate it, marketing technology is entangled in the practice of modern marketing. The question is simply to what degree. There's actually quite a range of possibilities for what "martech is marketing" can mean. It's a part of marketing, Continue Reading...
