April 5, 2020 By Leave a Comment

SaaS adoption trends at the start of 2020 (yes, before all hell broke loose)

Average Number of SaaS Apps Per Company

Early in March, Blissfully released their 2020 SaaS Trends Report. As with previous data they've shared, the report is full of highly interesting findings based on actual SaaS usage — not just what people claim they're using when asked (which is usually underreported by half). I was just getting ready to excitedly write a story about it when, well, the coronavirus pandemic escalated. The whole world started falling apart. Suddenly, a report on year-over-year growth in SaaS adoption didn't Continue Reading...

Filed Under: Marketing Software
March 25, 2020 By Leave a Comment

Canceling the MarTech Conference scheduled for next month and sharing our updated plans ahead

Martech in the Basement

Hey, I hope you’re doing okay. A crazy and surreal time we’re in. The photo above is my new “office” in the basement of my house. Yeah, I’ve got a green screen set up. I’d like to claim it’s to support seamless virtual backgrounds in the continuous stream of video meetings that now occupy my […]

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Filed Under: Marketing Management
March 3, 2020 By 3 Comments

An epic landscape of 2,427 European martech solutions

European Martech Landscape 2020

TL;DR If you think the world of martech software has shrunk, take a tour of Europe. Everybody needs a hobby. Golf. Fishing. Home brewing. For some of us, it’s collecting logos of martech companies and carefully categorizing them into little boxes on slides, to the delight or dismay of marketers at conferences worldwide. I say […]

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Filed Under: Marketing Software
February 13, 2020 By 1 Comment

Happy Valentine’s Day tomorrow, dear martech’ers

LoveTech Landscape

There’s a logo landscape for everything. Even for lovers in a digital time. The above chart was published by CB Insights in their article 60+ Tech Startups To Enhance Your Valentine’s Day and brought to my attention by my friend Ann Handley on Twitter. A good public service reminder, in case you need a last […]

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Filed Under: Other
February 12, 2020 By 1 Comment

Only 3 days left for the best price on awe-inspiring, mind-expanding, career-accelerating MarTech tickets

MarTech West 2020 Agenda

With a headline like that, who can doubt that I’ve got marketing in my DNA? Seriously though, as you can see from the at-a-glance editorial agenda above — which doesn’t even include the couple dozen additional vendor-led sessions we’ll also have in our Solutions Tracks and on our MarTech Theater stage — this next MarTech […]

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Filed Under: Marketing Management
February 12, 2020 By 1 Comment

The average enterprise uses 1,295 cloud services

Number of Cloud Services Used by an Enterprise on Average in 2019

I’m used to getting a lot ribbing pushback on the scale of the marketing technology landscape. “7,000 martech vendors is way too much!” My gut-level, defensive reaction is to reply, “Hey, it’s not my fault. I’m just counting them.” Of course, one could argue with the work I do with HubSpot’s platform ecosystem, we are […]

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Filed Under: Marketing Software
February 7, 2020 By 1 Comment

The top 3 things marketers want martech vendors to improve

Martech Stack Improvements Wanted

The good folks at Ascend2, a marketing industry research firm, recently released a study on Martech Stack Optimization. It’s the kind of report that I open with the enthusiasm of that kid from the movie A Christmas Story opening the present of his dreams. (I’ll try not to shoot my eye out.) Lots of good […]

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Filed Under: Marketing Software
February 3, 2020 By Leave a Comment

Dr. Martech and Mr. Hype: A Transformational Webinar

Dr. Martech and Mr. Hype

I spend a lot of time debating dichotomies with myself: The classic: is martech consolidating or expanding? Should you centralize or decentralize marketing, automate or humanize it? Should you practice agile or waterfall approaches to martech product adoption? Should you buy more martech tools or better use the ones you have? The martech triumvirate: suite […]

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Filed Under: Marketing Management
February 1, 2020 By 1 Comment

Check out Red Hat’s customer journey marketing stack

Red Hat Marketing Stack

As you know, we’re in the middle of awards season. Oscars. Grammys. Golden Globes. All fine trophies to be had. But my favorite kudos, of course, are The 2020 Stackies: Marketing Tech Stack Awards. Marketers send in a single 16×9 slide that illustrates the way they think of their marketing stack. We share them all […]

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Filed Under: Marketing Software
January 27, 2020 By Leave a Comment

Don’t miss the MarTech Conference in San Jose, April 15-17

MarTech West 2020 Preliminary Agenda

It might be the dead of winter right now, but spring is only a couple of months away — as is the next MarTech Conference, April 15-17 at the San Jose Convention Center. As you can see from even the partial snapshot of sessions above, it’s going to be an amazing event. The agenda is […]

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Filed Under: Marketing Management
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