Half $1 trillion software in the cloud: feeding The Great App Explosion and Big Ops
"A billion here, a billion there, pretty soon you're talking real money," the late US Senator Everett Dirkson apocryphally quipped. A few months ago, Gartner published the above chart with their latest estimates on cloud spending worldwide for 2021 and 2022. The lede here is that total spend on cloud-based services — SaaS, PaaS, IaaS, etc. — is expected to increase by another $86 billion next year, from $396 billion to $482 billion. That's half […]
Higher order effects of automation in Big Ops
For the past year I've been talking about a shift from Big Data to Big Ops. In short, today's challenges with business technology are less about managing a huge volume of data […]
The Composable Enterprise brings us into The Great App Explosion & Big Ops
Traditional business thinking views change as risk, while composable thinking is the means to master the risk of accelerating change and to create new business value."Monika Sinha, Research VP, Gartner That's a […]
Commerce is the latest (renewed) frontier in martech, putting the revenue in RevOps
First, welcome to the freshly updated chiefmartec.com site — or, if you're reading in this in your inbox, our freshly updated email subscription service, a big step up from RSS-to-email through Google Feedburner. […]
Latest data on the size of tech stacks, er, app portfolios, and a philosophical question about shadow IT
Productiv, a SaaS management platform (SMP), published a report on The State of SaaS Sprawl in 2021. Since Productiv's software manages the tech stacks — or "app portfolios", as they like to […]
29 visually striking martech stack illustrations from the 2021 Stackie Awards
Every year, when the entries to the Stackie Awards flow in, I feel like the kid in A Christmas Story, excitedly opening up that present he'd be dreaming of. I am always […]
Join us at MarTech next week, online and for free, and catch my keynote: From Big Data to Big Ops
Join us next Tuesday and Wednesday, September 14-15, for the latest MarTech Conference event — online and completely free to attend. With over 75 sessions, over 100 expert speakers, and more than […]
47 new martech companies from latest Y Combinator cohort — the counter-consolidation narrative lives on
Last week, Y Combinator held their Demo Day(s) for their Summer 2021 cohort. This was a massive graduating class: 377 startups from 47 countries. You can read a quick overview of all […]
Aggregation and integration: why 67% of marketers replaced a martech tool in the past year
My friends over at MarTech just released their 2021 Martech Replacement Survey, revealing insights into what and why companies switch from one martech application to another. The top-line finding: there's a ton […]
Follow the money: CMO budgets for martech and marketing operations
As with crime and politics, if you want to reveal the real plot in marketing's evolution, follow where the money is going. Hmm. That's probably not the most flattering of metaphors. Okay, […]
What are we automating in marketing and sales? A lot
Surveys are nice, but they have their limitations. They're swayed by who participates (selection bias) and the way those participants interpret your questions in their own minds — which varies wildly for […]
Check Out Hacking Marketing on Amazon
A brilliant road map on how to evolve the capability and culture of marketing practices using parallels from the most disruptive industry in the world, the software industry.
Ram Krishnan, SVP & CMO, PepsiCo
Interviews
Start 2017 with the world’s most famous chief marketing technologist
Happy New Year, dear readers! What better way to launch into 2017 than revisiting our […]
Digital transformation at the AARP, from old to new
Had your fill of millennial marketing articles lately? Even the millennials themselves are like, "Don't […]
Insights from the chief marketing technologist of an $18B firm
Duane Schulz, chief marketing technologist at Xerox, is a marketing technologist's marketing technologist. One of […]
How utilized is marketing automation today? An expert weighs in
I recently had the chance to talk with Jeff Pedowitz, the founder and president of […]
Marketing
Higher order effects of automation in Big Ops
For the past year I've been talking about a shift from Big Data to Big […]
The Composable Enterprise brings us into The Great App Explosion & Big Ops
Traditional business thinking views change as risk, while composable thinking is the means to master […]
Commerce is the latest (renewed) frontier in martech, putting the revenue in RevOps
First, welcome to the freshly updated chiefmartec.com site — or, if you're reading in this in […]
Latest data on the size of tech stacks, er, app portfolios, and a philosophical question about shadow IT
Productiv, a SaaS management platform (SMP), published a report on The State of SaaS Sprawl […]
Media Content
The Martech Show Episode #11: The Great Unbundling with Benedict Evans
The Martech Show is back! Our latest episode is an interview with Benedict Evans, tech […]
The Martech Show Episode #10: Lessons from a Fortune 50 CMO on Agile Marketing, Martech & More
Season #1 of The Martech Show concludes in Episode #10 with a terrific conversation with […]
The Martech Show Episode #9: The Tech-Savvy CMO — Unicorn or Universal?
For this 9th episode of The Martech Show, I was delighted to have Rishi Dave, […]
The Martech Show Episode #8: The Martech Suite Strikes Back?
Ben Bloom, a senior research director at Gartner who specializes in marketing technology management, joined […]