Martech Analysis & Advisory
for the AI Age
“The Godfather of Martech” – Ad Age
Research
Analysis of the martech landscape, including the famous Marketing Technology Landscape supergraphic, reports, and 42,000+ newsletter subscribers.
Advisory
Strategic guidance for marketing leaders and martech companies navigating platform strategy, ecosystem design, and go-to-market in the AI age.
Speaking
In-person keynotes and webinars on martech strategy, AI in marketing, and the evolution of marketing technology for conferences and team meetings worldwide
Latest from the Newsletter
- A Grand Unifying Theory of Martech and a composable architecture for the AI age
- Rethinking loyalty programs as context infrastructure for the AI era
Latest from the Blog
- On a thought exercise assignment and off the grid until July 10
Over the past 20 years, I’ve probably gone no longer than a 48-hour period where I didn’t connect to the Internet to check email or surf the web, at least briefly. You could call that impressive. Or sad. (Probably both.) It is amazing, when you stop to think about it, how ubiquitous connectivity has become.… Read more: On a thought exercise assignment and off the grid until July 10 - It’s the end of martech as we know it (and I feel fine)
That’s great, it starts with a deep fakeData lakes, and bot campaignsAnd Elon Musk is not afraid… The rules of marketing are changing, again First, consider the pillars of digital marketing for the past 20 years. There’s email. In 2023, an estimated 347 billion emails were sent every day. However, depending on whose estimate you… Read more: It’s the end of martech as we know it (and I feel fine) - MCP is making integration universally abundant, which ironically makes ecosystems even more strategicIf there’s been one perennial demand in martech, it’s integration. In survey, after survey, after survey, ad nauseum, marketers consistently ranked martech integration as a top 3 challenge. Often their top issue. Maybe just below procuring more budget. (For some reason, there’s never enough budget.) From the The State of the Marketing Operations Professional Trends… Read more: MCP is making integration universally abundant, which ironically makes ecosystems even more strategic
