Chief Marketing Technologist

January 18, 2021 By Scott Brinker Leave a Comment

Any CMO who wants to understand how to really harness martech should read this book

Code to Configuration: Everyone a Software Person

Hot off the presses, I just read Ask Your Developer: How to Harness the Power of Software Developers and Win in the 21st Century by Jeff Lawson, founder and CEO of Twilio. It is, by far, the best book I've read explaining the real dynamics of modern software to business executives. The core premise: in a digital world, every company is a software company. Which means every company must get really good at building software. Which means every company needs to understand how to harness the power Continue Reading...

Filed Under: Marketing Management

January 11, 2021 By Scott Brinker Leave a Comment

Salestech is the new martech, and it’s supercharging both professions

Salestech is hot. Nancy Nardin of Smart Selling Tools has been tracking sales technologies the way I’ve been tracking the martech landscape. Her latest map of salestech reveals hundreds and hundreds of vendors in the space, organized into a couple of dozen categories. And as with my martech landscape, it’s not even complete. I personally […]

Filed Under: Marketing Software

January 4, 2021 By Scott Brinker Leave a Comment

What a TikTok musical teaches us about the power of “no code” citizen creators

Anyone can cook. Anyone can create. In August of last year, Emily Jacobsen, an elementary school teacher, posted a musical ode to Remy, the talented rat chef star of Disney-Pixar’s Ratatouille, on TikTok. “Remy, the Ratatouille, rat of all my dreams!” It caught the attention of Daniel Mertzlufft, a composer and arranger, who orchestrated her […]

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December 22, 2020 By Scott Brinker Leave a Comment

Martech 2030 Conclusion: The Age of the Augmented Marketer

Earlier this year, I collaborated with Jason Baldwin, global head of product management at WPP, on this project to describe five major trends in martech that would shape the decade ahead for agencies and brands. You can download our full paper, including many terrific interviews from WPP executives. I’m republishing it here as a 7-part […]

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December 21, 2020 By Scott Brinker Leave a Comment

The Martech Show Episode #10: Lessons from a Fortune 50 CMO on Agile Marketing, Martech & More

Season #1 of The Martech Show concludes in Episode #10 with a terrific conversation with David Edelman, truly one of the the pioneers of modern, martech-powered marketing. David led the strategy and analysis practice of Digitas for the first wave of martech in the 2000’s, and then was a partner at McKinsey for the second […]

Filed Under: The Martech Show

December 7, 2020 By Scott Brinker Leave a Comment

Martech 2030 Trend #5: Harmonizing Human + Machine

Filed Under: Marketing Management

December 6, 2020 By Scott Brinker Leave a Comment

The Martech Show Episode #9: The Tech-Savvy CMO — Unicorn or Universal?

For this 9th episode of The Martech Show, I was delighted to have Rishi Dave, CMO of MongoDB, join me for a conversation about his experience as a tech-savvy CMO. Prior to MongoDB, Rishi had served as the CMO of Vonage and Dun & Bradstreet. Before that, he led digital marketing for the enterprise group […]

Filed Under: The Martech Show

December 3, 2020 By Scott Brinker Leave a Comment