What will happen in martech in 2024? A no-BS report and webinar by two giant martech nerds
Want to know what 2024 has in store for martech? I'm not talking about wild-eyed, hand-wavy, link-baity prognostications that proliferate in every year-end prediction season like that one Mariah Carey Christmas tune. I mean real-world, fact-based, happening-now trends that will inform your marketing operations and technology strategy for the next 12 months. On December 5, Frans Riemersma and I will release a 50+ page report on Martech for 2024. Based on our research over the […]
Products in the “long tail” of martech have a wide range of different strategies and aspirations
At last count, there are over 11,000 products on the martech landscape. And while it's been a tough couple of years for many SaaS companies, forcing industry consolidation through acquisitions or shutdowns, […]
Dissolving martech? Tech stack aggregation brings more power to marketing, more control to IT
Was it John Lennon who wrote, "Imagine there's no martech, I wonder if you can?" I may be misremembering that lyric. But it's what came to mind when I saw the above […]
Martech utilization problems: how to diagnose and remedy them
Martech utilization sucks. At least that's the conclusion one draws from Gartner's latest 2023 Marketing Technology Survey, which includes the above chart. "Thinking about the totality of the capabilities made available by […]
Martech stacks and staff are stabilizing, thanks to both better integration and budget pressure
One of the most interesting annual martech surveys out there is the Martech Replacement Survey produced by the team at MarTech.org. (Kudos to Chris Elwell, whose brainchild this was.) Every year they […]
Conway’s Law vs. Inverse Conway’s Law and the future of build vs. buy in martech
I've floated the idea of an Inverse Conway's Law in previous posts before, but only in passing. So today I want to fully describe the concept, because I believe it is a […]
3 possible scenarios for the future of martech in the Age of AI
For years, people have been prognosticating the collapse of the martech landscape. That all these thousands of different martech apps are going to be winnowed down to a handful of winners. For […]
Countering 4 “myths” of tech stack dysfunction: shrinkage, martech, shadow IT, and utilization
Why let data get in the way of a good narrative? Tech stacks are going to shrink dramatically. Marketing's tech stack is bloated compared to every other department. Shadow IT is a […]
Composability is already everywhere in martech today, you just may not realize it (which is a good thing)
Lately, I've been excitedly talking about "composability" as a major new trend in martech (and business technology in general). But in the absence of defining it more precisely, the term has triggered […]
Breaking through the noise getting harder? Here’s one marketing channel that’s getting more effective
To regular readers, it’s no surprise that I’m bullish on ecosystems. I’ve long advocated that platform ecosystems solve many of the challenges of an ever-changing, highly-diversified martech landscape. It's also what I […]
The key point of Google’s “we have no moat” memo on generative AI is that ecosystems are the moat
A few weeks ago, an internal memo from Google (or so it was claimed) was leaked that warned, "We have no moat." Allegedly, it was written by an AI researcher at the […]
Check Out Hacking Marketing on Amazon
A brilliant road map on how to evolve the capability and culture of marketing practices using parallels from the most disruptive industry in the world, the software industry.
Ram Krishnan, SVP & CMO, PepsiCo
Interviews
Start 2017 with the world’s most famous chief marketing technologist
Happy New Year, dear readers! What better way to launch into 2017 than revisiting our […]
Digital transformation at the AARP, from old to new
Had your fill of millennial marketing articles lately? Even the millennials themselves are like, "Don't […]
Insights from the chief marketing technologist of an $18B firm
Duane Schulz, chief marketing technologist at Xerox, is a marketing technologist's marketing technologist. One of […]
How utilized is marketing automation today? An expert weighs in
I recently had the chance to talk with Jeff Pedowitz, the founder and president of […]
Marketing
What will happen in martech in 2024? A no-BS report and webinar by two giant martech nerds
Want to know what 2024 has in store for martech? I'm not talking about wild-eyed, […]
Products in the “long tail” of martech have a wide range of different strategies and aspirations
At last count, there are over 11,000 products on the martech landscape. And while it's […]
Dissolving martech? Tech stack aggregation brings more power to marketing, more control to IT
Was it John Lennon who wrote, "Imagine there's no martech, I wonder if you can?" […]
Martech utilization problems: how to diagnose and remedy them
Martech utilization sucks. At least that's the conclusion one draws from Gartner's latest 2023 Marketing […]
Media Content
The Martech Show Episode #11: The Great Unbundling with Benedict Evans
The Martech Show is back! Our latest episode is an interview with Benedict Evans, tech […]
The Martech Show Episode #10: Lessons from a Fortune 50 CMO on Agile Marketing, Martech & More
Season #1 of The Martech Show concludes in Episode #10 with a terrific conversation with […]
The Martech Show Episode #9: The Tech-Savvy CMO — Unicorn or Universal?
For this 9th episode of The Martech Show, I was delighted to have Rishi Dave, […]
The Martech Show Episode #8: The Martech Suite Strikes Back?
Ben Bloom, a senior research director at Gartner who specializes in marketing technology management, joined […]