Chief Marketing Technologist - Marketing Technology Management

32 illustrated martech stacks entered in The Stackies 2022: Marketing Tech Stack Awards

May 4, 2022Marketing Software

Yesterday — #MartechDay, yay! — we released the global 2022 marketing technology landscape, after taking a year off in 2021. It grew a remarkable 24% to 9,932 solutions. To make it readable, we actually made it fully interactive at martechmap.com, where you can search, filter, zoom, and more. It's pretty wild. But despite its mind-boggling scale, the martech landscape has always been a sidebar to the real story of how technology is changing marketing. The […]

2022 Marketing Technology Landscape (MartechMap)

Marketing Technology Landscape 2022: search 9,932 solutions on martechmap.com

May 3, 2022Marketing Software

It's #MartechDay! I'm delighted to finally share with you the 2022 marketing technology landscape, a joint production between myself and Frans Riemersma of MartechTribe (and a whole bunch of wonderful contributors). Here […]

Martech is consolidating, but what will the 2022 landscape reveal?

April 26, 2022Marketing Software

Next Tuesday, May 3 — Martech Day! — we'll release the 2022 marketing technology landscape, along with a State of Martech report. You can be one of the first to see it […]

There must be 50 ways to stack your martech.

10+ ways to visualize your martech stack

April 12, 2022Marketing Software

This is the 8th year we're running The Stackies. It's an awards program that invites marketers to share a single slide illustrating their martech stack — the different apps and platforms they […]

Martech in the metaverse: 5 takeaways from a lively roundtable discussion

April 7, 2022Marketing Software

What is the metaverse? What will it mean for marketing and martech? Last week, I led a roundtable discussion with three leaders of martech companies — Acquia CMO Lynne Capozzi, Wistia CEO […]

The real build vs. buy question in martech is around talent, not technology

March 22, 2022Marketing Management

"One of the things that doesn't get talked about as much as it should in martech is the gap between the technology that is installed and the skills that exist in the […]

#MartechDay: The 2022 Martech Landscape, State of Martech Report, Stackies, and more

March 15, 2022Marketing Management

There's a day for everything. Bubble Wrap Appreciation Day. Sword Swallowers Day. No Pants Day. But there's no official day on the calendar to acknowledge and celebrate the martech profession and all […]

Share your martech stack illustration in the 2022 Martech Stackie Awards

March 8, 2022Marketing Software

I'm pleased to announce that the 2022 Stackies: Martech Stack Awards are now open for entries for the next eight weeks — until midnight Pacific on Friday, April 29. There is no […]

It’s not the size of your martech stack, it’s your range of use cases

February 28, 2022Marketing Management

Bain & Company recently conducted a martech survey with 100 major consumer products companies. They evaluated these companies' maturity on 30 different martech capabilities, including enablers such as martech product management and […]

Okta reveals 5-year trend of best-in-breed apps; also, a kind request I have of you

February 6, 2022Marketing Software

Okta, a leading identity platform that many companies use for single sign-on (SSO), has been aggregating the data of which apps their customers use for the past five years. Every year, they […]

Matrixed Tech Stacks with Horizontal & Vertical Aggregation Platforms

Matrixed Tech Stacks with Both Horizontal and Vertical Aggregation Platforms

January 31, 2022Marketing Software

Last year, I wrote about a pattern of aggregation platforms growing in martech stacks. The two key characteristics of an aggregation platform: It centralizes a cross-departmental capability (e.g., a cloud data warehouse).It […]