Holy $#!&, two major martech disruptions just collided together: AI and composability
At the start of the year, I predicted 2023 would be a chaotic year for martech — yet the start of a truly massive wave of growth for the industry. My inner critic argued that sounded a tad hyperbolic, which is not my usual schtick. But I assuaged my own skepticism by noting that such disruptive growth would ramp up over a period of several years. It wasn't like this stuff was going to change […]
Join us for the new Best of Breed Marketing Summit for this year’s #MartechDay (May 2)
The first Tuesday in May is #MartechDay — a day to celebrate all the wonderful people working in the martech industry and the amazing practitioners who bring these capabilities to life in […]
The future of martech apps is happening in SMB and the mid-market. Here’s why.
We're busy working on the 2023 edition of the martech landscape (interactive version at martechmap.com) that will be released on #MartechDay, May 2. Spoiler alert: if you were betting this would be […]
Composability and usage-based pricing go hand-in-hand for martech applications
Martech software companies — and SaaS vendors in general — have several different ways they can charge for their products. The classic SaaS subscription models have used seat-based and tier-based pricing. As […]
15 reflections on martech and more from 15 years of writing chiefmartec.com
15 years ago, sitting at a wobbly kitchenette table in our cramped apartment, on a frigid February morning outside Boston, I started this blog for marketing technologists. Of course, at the time, […]
Entries now being accepted for The 2023 Stackies Awards — what’s in your stack?
Grab your favorite slide maker, martech pros. It's time to show your stack. The 2023 Stackies: Martech Stack Awards are now accepting entries for the next 11 weeks — until midnight Pacific on Friday, […]
Tech layoffs? Great companies are actively hiring marketing technology talent
In my previous post, I boldly predicted that we're on the verge of a whole series of martech innovations: AI, composability, AR/VR, even, yes, "Web3". While I agree with the pessimists that […]
2023 will be a chaotic year for martech, yet the start of a massive wave of growth
I'm going to start the year with a controversial prediction: we are at the beginning of a massive wave of growth in martech. The next 7 years of expansion in our industry […]
A whirlwind tour of the new martech map, major martech trends for 2023, and how to manage it all in the year ahead
Yesterday, my brother-in-martech Frans Riemersma and I gave a tour de force presentation of the current martech landscape as it stands at the end of 2022 (now officially over 10,000 solutions!), five […]
You can now filter the 10,000+ martech landscape by revenue, size, age and G2 ratings
In today's virtual event Martech for 2023: The (Really) Big Picture — full video will be shared tomorrow — Frans Riemersma and I released a major update to the interactive martech landscape […]
Tech stacks are still large, but orchestration can make all the difference
Ever see the miniseries From the Earth to the Moon? Great story about the Apollo moon missions. I'm pretty sure it was in one of those episodes that I most remember the […]
Check Out Hacking Marketing on Amazon
A brilliant road map on how to evolve the capability and culture of marketing practices using parallels from the most disruptive industry in the world, the software industry.
Ram Krishnan, SVP & CMO, PepsiCo
Interviews
Start 2017 with the world’s most famous chief marketing technologist
Happy New Year, dear readers! What better way to launch into 2017 than revisiting our […]
Digital transformation at the AARP, from old to new
Had your fill of millennial marketing articles lately? Even the millennials themselves are like, "Don't […]
Insights from the chief marketing technologist of an $18B firm
Duane Schulz, chief marketing technologist at Xerox, is a marketing technologist's marketing technologist. One of […]
How utilized is marketing automation today? An expert weighs in
I recently had the chance to talk with Jeff Pedowitz, the founder and president of […]
Marketing
Holy $#!&, two major martech disruptions just collided together: AI and composability
At the start of the year, I predicted 2023 would be a chaotic year for […]
Join us for the new Best of Breed Marketing Summit for this year’s #MartechDay (May 2)
The first Tuesday in May is #MartechDay — a day to celebrate all the wonderful […]
The future of martech apps is happening in SMB and the mid-market. Here’s why.
We're busy working on the 2023 edition of the martech landscape (interactive version at martechmap.com) […]
Composability and usage-based pricing go hand-in-hand for martech applications
Martech software companies — and SaaS vendors in general — have several different ways they […]
Media Content
The Martech Show Episode #11: The Great Unbundling with Benedict Evans
The Martech Show is back! Our latest episode is an interview with Benedict Evans, tech […]
The Martech Show Episode #10: Lessons from a Fortune 50 CMO on Agile Marketing, Martech & More
Season #1 of The Martech Show concludes in Episode #10 with a terrific conversation with […]
The Martech Show Episode #9: The Tech-Savvy CMO — Unicorn or Universal?
For this 9th episode of The Martech Show, I was delighted to have Rishi Dave, […]
The Martech Show Episode #8: The Martech Suite Strikes Back?
Ben Bloom, a senior research director at Gartner who specializes in marketing technology management, joined […]