The key point of Google’s “we have no moat” memo on generative AI is that ecosystems are the moat
A few weeks ago, an internal memo from Google (or so it was claimed) was leaked that warned, "We have no moat." Allegedly, it was written by an AI researcher at the company who was explaining how the real competitive threat to Google's generative AI initiatives wasn't OpenAI. It was open source communities. If you want to understand the enormous power of ecosystems — and if you're in martech, this may be the most important topic […]
Three pillars of The New Automation Mindset, for an age when anyone can automate anything with AI
I'm excited to announce a new book coming out this summer, The New Automation Mindset: The Leadership Blueprint For An Age When Anyone Can Automate Anything With AI. Written by Vijay Tella, […]
36 illustrated and insightful martech stacks from the 2023 Stackie Awards
I hope you had a wonderful #MartechDay yesterday. It's one day a year — the first Tuesday in May — to expressly celebrate all the amazing martech and marketing operations pros who […]
2023 Marketing Technology Landscape Supergraphic: 11,038 solutions searchable on martechmap.com
Happy #MartechDay to you! Today during our virtual Best of Breed Marketing Summit — you can still catch sessions on demand for this next week — Frans Riemersma and I released the […]
From #MartechDay to a European martech tour, May will be martech-tacular
Okay, so martech-tacular isn't a word. It isn't even a very good portmanteau. But it's what I'm feeling as I prepare for a full month of spectacular martech adventures. The 1st Tuesday […]
Exploring the 2nd order effects of generative AI in marketing and martech
What an amazing time to be working in marketing and martech! Our entire industry is blossoming like the wildflower "super bloom" happening in California this spring, fed by the rain, rivers, and […]
Marketing ops careers are good today — and likely to get much better; here’s the latest data on these roles
If you're working in marketing operations, life is probably pretty good. 74% of marketing ops pros say they're somewhat satisfied or extremely satisfied in their roles. Over half have been promoted or […]
How big is your tech stack, really? Here’s the latest data…
It's springtime, in the Northern hemisphere, and tech stacks are blooming. Zylo, a SaaS management platform that manages over 30 million SaaS licenses for its customers — more than $30 billion in […]
Holy $#!&, two major martech disruptions just collided together: AI and composability
At the start of the year, I predicted 2023 would be a chaotic year for martech — yet the start of a truly massive wave of growth for the industry. My inner […]
Join us for the new Best of Breed Marketing Summit for this year’s #MartechDay (May 2)
The first Tuesday in May is #MartechDay — a day to celebrate all the wonderful people working in the martech industry and the amazing practitioners who bring these capabilities to life in […]
The future of martech apps is happening in SMB and the mid-market. Here’s why.
We're busy working on the 2023 edition of the martech landscape (interactive version at martechmap.com) that will be released on #MartechDay, May 2. Spoiler alert: if you were betting this would be […]
Check Out Hacking Marketing on Amazon
A brilliant road map on how to evolve the capability and culture of marketing practices using parallels from the most disruptive industry in the world, the software industry.
Ram Krishnan, SVP & CMO, PepsiCo
Interviews
Start 2017 with the world’s most famous chief marketing technologist
Happy New Year, dear readers! What better way to launch into 2017 than revisiting our […]
Digital transformation at the AARP, from old to new
Had your fill of millennial marketing articles lately? Even the millennials themselves are like, "Don't […]
Insights from the chief marketing technologist of an $18B firm
Duane Schulz, chief marketing technologist at Xerox, is a marketing technologist's marketing technologist. One of […]
How utilized is marketing automation today? An expert weighs in
I recently had the chance to talk with Jeff Pedowitz, the founder and president of […]
Marketing
The key point of Google’s “we have no moat” memo on generative AI is that ecosystems are the moat
A few weeks ago, an internal memo from Google (or so it was claimed) was […]
Three pillars of The New Automation Mindset, for an age when anyone can automate anything with AI
I'm excited to announce a new book coming out this summer, The New Automation Mindset: […]
36 illustrated and insightful martech stacks from the 2023 Stackie Awards
I hope you had a wonderful #MartechDay yesterday. It's one day a year — the […]
2023 Marketing Technology Landscape Supergraphic: 11,038 solutions searchable on martechmap.com
Happy #MartechDay to you! Today during our virtual Best of Breed Marketing Summit — you […]
Media Content
The Martech Show Episode #11: The Great Unbundling with Benedict Evans
The Martech Show is back! Our latest episode is an interview with Benedict Evans, tech […]
The Martech Show Episode #10: Lessons from a Fortune 50 CMO on Agile Marketing, Martech & More
Season #1 of The Martech Show concludes in Episode #10 with a terrific conversation with […]
The Martech Show Episode #9: The Tech-Savvy CMO — Unicorn or Universal?
For this 9th episode of The Martech Show, I was delighted to have Rishi Dave, […]
The Martech Show Episode #8: The Martech Suite Strikes Back?
Ben Bloom, a senior research director at Gartner who specializes in marketing technology management, joined […]