SaaS stacks keep growing. Is there also a relationship between choice and utilization?
As an "armchair analyst" in martech, my favorite content comes from stack "aggregation" platform companies who publish the data of what their customers are actually doing. Unlike surveys that can be wildly biased and imprecise, aggregated usage data is empirical truth, straight up. Like the martech landscape, you can argue "why" and "where next," but you can't argue "what" the data is in the present. This week's aggregated data gift is the 2022 SaaS Management […]
3 Big Martech Innovation Themes in 2022
Hello, 2022! Or document.write("Hello, 2022!") to those still in codeland. Following my wrap-up of martech from 2021 — tl;dr a year in digital marketing that was experienced like a Twitch stream at […]
2021: The Year Martech Shrank — Just Kidding (A Year in Review)
Congratulations on making it to the end of 2021. It's been a long year for everyone as we navigated the ongoing pandemic saga. From the perspective of advancing digital business, these past […]
Data, Decisioning, Delivery & Design: A Framing for the CDP vs. CDW Debate
There's been some interesting debate lately about CDPs vs. CDWs — customer data platforms vs. cloud data warehouses. If CDWs such as Snowflake, Databricks, AWS Redshift, etc., are becoming a universal data […]
Half $1 trillion software in the cloud: feeding The Great App Explosion and Big Ops
"A billion here, a billion there, pretty soon you're talking real money," the late US Senator Everett Dirkson apocryphally quipped. A few months ago, Gartner published the above chart with their latest […]
Higher order effects of automation in Big Ops
For the past year I've been talking about a shift from Big Data to Big Ops. In short, today's challenges with business technology are less about managing a huge volume of data […]
The Composable Enterprise brings us into The Great App Explosion & Big Ops
Traditional business thinking views change as risk, while composable thinking is the means to master the risk of accelerating change and to create new business value."Monika Sinha, Research VP, Gartner That's a […]
Commerce is the latest (renewed) frontier in martech, putting the revenue in RevOps
First, welcome to the freshly updated chiefmartec.com site — or, if you're reading in this in your inbox, our freshly updated email subscription service, a big step up from RSS-to-email through Google Feedburner. […]
Latest data on the size of tech stacks, er, app portfolios, and a philosophical question about shadow IT
Productiv, a SaaS management platform (SMP), published a report on The State of SaaS Sprawl in 2021. Since Productiv's software manages the tech stacks — or "app portfolios", as they like to […]
29 visually striking martech stack illustrations from the 2021 Stackie Awards
Every year, when the entries to the Stackie Awards flow in, I feel like the kid in A Christmas Story, excitedly opening up that present he'd be dreaming of. I am always […]
Join us at MarTech next week, online and for free, and catch my keynote: From Big Data to Big Ops
Join us next Tuesday and Wednesday, September 14-15, for the latest MarTech Conference event — online and completely free to attend. With over 75 sessions, over 100 expert speakers, and more than […]
Check Out Hacking Marketing on Amazon
A brilliant road map on how to evolve the capability and culture of marketing practices using parallels from the most disruptive industry in the world, the software industry.
Ram Krishnan, SVP & CMO, PepsiCo
Interviews
Start 2017 with the world’s most famous chief marketing technologist
Happy New Year, dear readers! What better way to launch into 2017 than revisiting our […]
Digital transformation at the AARP, from old to new
Had your fill of millennial marketing articles lately? Even the millennials themselves are like, "Don't […]
Insights from the chief marketing technologist of an $18B firm
Duane Schulz, chief marketing technologist at Xerox, is a marketing technologist's marketing technologist. One of […]
How utilized is marketing automation today? An expert weighs in
I recently had the chance to talk with Jeff Pedowitz, the founder and president of […]
Marketing
SaaS stacks keep growing. Is there also a relationship between choice and utilization?
As an "armchair analyst" in martech, my favorite content comes from stack "aggregation" platform companies […]
3 Big Martech Innovation Themes in 2022
Hello, 2022! Or document.write("Hello, 2022!") to those still in codeland. Following my wrap-up of martech […]
2021: The Year Martech Shrank — Just Kidding (A Year in Review)
Congratulations on making it to the end of 2021. It's been a long year for […]
Data, Decisioning, Delivery & Design: A Framing for the CDP vs. CDW Debate
There's been some interesting debate lately about CDPs vs. CDWs — customer data platforms vs. […]
Media Content
The Martech Show Episode #11: The Great Unbundling with Benedict Evans
The Martech Show is back! Our latest episode is an interview with Benedict Evans, tech […]
The Martech Show Episode #10: Lessons from a Fortune 50 CMO on Agile Marketing, Martech & More
Season #1 of The Martech Show concludes in Episode #10 with a terrific conversation with […]
The Martech Show Episode #9: The Tech-Savvy CMO — Unicorn or Universal?
For this 9th episode of The Martech Show, I was delighted to have Rishi Dave, […]
The Martech Show Episode #8: The Martech Suite Strikes Back?
Ben Bloom, a senior research director at Gartner who specializes in marketing technology management, joined […]