Okay, I was just kidding on April Fools’ Day with hyperagile marketing. Apologies to any of you who spent the past week planking through your team updates. But I am excited to share with you some exciting news about real agile marketing adoption. AgileSherpas and Forrester just released their new State of Agile Marketing 2021 […]

Agile management was born 20 years ago, to help teams operate better in a fast-moving, ever-changing, digital world. Agile originated in software development circles, with a bunch of programmers high in the mountains, and spread to other disciplines, eventually marketing. (“Hey, what are you all doing, standing around, chatting in a circle? With a whiteboard? […]

The following is a guest post curated by Andrea Fryrear of AgileSherpas, sharing reflections from leading agile marketing practitioners and analysts on the findings from her latest State of Agile Marketing report. As we learned in the 3rd Annual State of Agile Marketing Report, there are lots of different manifestations of marketing agility. Most marketers […]

There are a handful of reports I eagerly look forward to every year, and Andrea Fryrear’s State of Agile Marketing is one of my favorite. The third annual edition is available now, and like last year’s, it’s has a number of great insights into the “process” corner of the people-process-technology triangle. The big trend: agile […]

One of our keynote speakers at last week’s MarTech conference in Boston was Matt LeMay, author of the excellent book Agile for Everybody and partner at Sudden Compass. After my opening keynote (reenacted here), Matt presented a fantastic, 20-minute talk: Agile Is Marketing. And because Matt arranged for a videographer to capture his presentation — […]

Andrea Fryrear of AgileSherpas is one of the world’s leading agile marketing experts, author of Death of a Marketer, and instructor for the Agile Marketing Advantage workshop at the upcoming MarTech conference (a few spots for her workshop are still available!). She’s an amazing force for the betterment of marketing management. So I was excited […]

“Agile marketing” is a crutch for those who do not have a real strategy. That was the headline from an article published this week by Samuel Scott on The Drum. Now, I’m a fan of The Drum. They generally have sharp coverage of marketing and media topics. I’m also a fan of Samuel in particular. […]

In reflecting on the “greatest hits” of chiefmartec.com over the past decade, it’s been exciting to see how many ideas that were once on the fringe of marketing have shifted into mainstream practice. For example: agile marketing, the adoption of agile management approaches from the software development profession in modern marketing. What do marketing and […]

The following article is a guest post by Monica Georgieff, marketing manager at Kanbanize, a company that provides Kanban software for lean management, describing her experience adopting this lean management method with her marketing team. As I discussed in my book, Hacking Marketing, I believe there are tremendous opportunities for marketers to borrow and adapt […]

Last month, I was delighted to have Roland Smart, VP of Social & Community Marketing at Oracle, author of the terrific book The Agile Marketer, and co-host of the Marketing Agility Podcast, join me on chiefmartecTV for our episode on the myths & monsters of agile marketing. As a follow up, here’s a Q&A that […]