The Martech Show

Martech 2030 Trend #1: “No Code” Citizen Creators

No Code Jobs-to-be-Done

Earlier this year, I collaborated with Jason Baldwin, global head of product management at WPP, on this project to describe five major trends in martech that would shape the decade ahead for agencies and brands. You can download our full paper, including many terrific interviews from WPP executives. I’m republishing it here as a 7-part […]

Martech 2030: Introduction to the Decade of the Augmented Marketer

Martech 2030: 5 Trends for the Decade of the Augmented Marketer

Earlier this year, I collaborated with Jason Baldwin, global head of product management at WPP, on this project to describe five major trends in martech that would shape the decade ahead for agencies and brands. You can download our full paper, including many terrific interviews from WPP executives. I’m republishing it here as a 7-part […]

Big Ops: Converging Digital Ops Domains and Toolsets

Big Ops: Converging Digital Ops Domains

Ops is sexy these days. In martech land, it’s been a growing story around RevOps — revenue operations — that connects together marketing ops, sales ops, and customer success ops under one umbrella, often reporting up to a chief revenue officer (CRO) or chief customer officer. The coalescence of these functions has been driven partly […]

Martech 2030: Five Trends in Marketing Technology for the Decade of the Augmented Marketer

Martech 2030: Five Trends

Four months ago, I started a collaboration with Jason Baldwin, the global head of product management at WPP, to write a paper on the major trends in marketing technology that we believe will shape the decade ahead for agencies and brands. It wasn’t about guessing our own “hype cycle” of individual technologies. There are plenty […]

Bending Martec’s Law: 2020 has taught us we’re more agile than we thought

Bending Martec's Law

Holy cats, 2020 has been a crazy year. And it’s not over yet. (cringe) But for all the terrible things this year has besieged us with, it’s also revealed something encouraging. We — as individuals, but perhaps more remarkable as organizations — are capable of adapting to change on a much faster time scale than […]

The larger your martech stack, the better your marketing performance? Maybe

Gartner Digital IQ vs. Martech Stack Size

I recently talked with Benjamin Bloom, senior director analyst for marketing technology and emerging trends at Gartner, around a report he recently published on Marketing Technology Drivers of Genius Brand Performance. (There’s a summary of the report in a blog post Ben wrote, Few “Genius” Brands Successfully Integrate Best-of-Breed Solutions Into a Cohesive Martech Roadmap.) […]

Announcing The Martech Show: Pilot episode on August 21 at 11am ET — join the live studio audience

martech-show-ep1

Pop quiz, hot shot. You find yourself with a ton of important martech topics to cover, an amazing roster of talented leaders eager to address those topics with their peers, and no venue to gather them together with the broader martech community. What do you do? (An aside: I thought the sequel to the movie […]

In The First Golden Age of Martech, the US marketing ecosystem grew 50% faster than GDP

US Marketing Ecosystem Growth from 2010-2019

I’ve called the past decade of the 2010’s The First Golden Age of Martech. It was an explosion of both a new industry (martech) and a new profession (marketing technologists). I’ve spilled a gigabyte of digital ink on why this next decade will be The Second Golden Age of Martech (including a recent update on […]

Why does the massive landscape of marketing services firms not bother people the way martech does?

Marketing Ecosystems in the UK, Germany, and France

The large size of the marketing technology landscape stirs many emotions in the marketing community. Excitement. Frustration. Awe. Anger. Yes, anger. Just last week, I was hotly accused by someone on LinkedIn of stoking FUD — fear, uncertainty, and doubt — simply by publishing it. Those vehement reactions always surprise me. It’s just a count […]

Martech is meaningless without our humanity

Black Lives Matter

I’ve had a hard time writing about martech these past couple of weeks. So I’m just going to write what I want to say, what I need to say. The terrible injustice of the killing of George Floyd was appalling and ugly. The fact that he was one of many victims of such violence and […]