A proposed model for organizing the chaos of marketing technology

6C's Model of Organizing Marketing Technology

The marketing technology landscape is big, broad, and deep. (Feel free to mentally insert other, more colorful, adjectives.) So many different kinds of solutions fall under that umbrella, and they don’t always fit into nice, neat categories. This contributes to the confusion that many marketers feel around martech. It’s generally not clear what the taxonomy […]

600+ marketers report on the blend of art and science in marketing

Marketers as Scientists

At the MarTech conference last week, Mayur Gupta, global VP of marketing & growth at Spotify, and I revealed the results from a study we had conducted with the research team at Third Door Media on the intersection of art and science in marketing. We had 637 participants in the study — one of the […]

57 marketing stacks and 21 essays from the 2017 Stackies & Hackies

57 marketing stack in the 2017 Stackies

Here at the MarTech conference in San Francisco, we just celebrated the 2017 Stackies & Hackies Awards. Marketers contributed an incredible 57 marketing stack illustrations and 21 “marketing hack” essays to the community. This is our third year of running the Stackies — you can check out the marketing stacks from the 2015 and 2016 […]

Cisco shares their marketing stack with 39 marketing technologies

Cisco Marketing Technology Stack

The MarTech conference in San Francisco is less than two weeks away, and I’m really looking forward to kicking it off with the Stackies & Hackies awards reception on the evening of May 9. We received 57 marketing stack entries into the Stackies this year, plus 21 essays in the Hackies — so we’ll be […]

Separating marketing technology fact from fiction at #MarTech in 2 weeks

MarTech San Francisco 2017 Expo Hall

We’re now only two weeks away from the MarTech conference in San Francisco, May 9-11 — the world’s largest independent marketing technology conference designed for senior-level marketers and technologists. We stress the the word independent because unlike most of the big marketing events these days that are run by Adobe, HubSpot, IBM, Marketo, Oracle, Salesforce, […]

You have to participate in this MarTech cartoon caption contest…

MarTech Cartoon Caption Contest

As you may know, Tom Fishburne, a.k.a. the Marketoonist, will be one of our keynote speakers at the MarTech conference in San Francisco next month, May 9-11. I’m really looking forward to his presentation — sage observations on a wild marketing industry, roiled by the crazy pace of technological innovation, all revealed through the lens […]

Is inbound vs. outbound antiquated in an ABM world?

Terminus ABM Stack

The following is a guest article by Sangram Vajre, co-founder and CMO of Terminus, founder of the #FlipMyFunnel movement, and author of Account-Based Marketing For Dummies. He’ll also be a featured speaker at the MarTech Conference in San Francisco, May 9-11. Editorial update: It turns out that there’s actually a martech company named Allbound, which […]

The potential of blockchain technology: what every marketer should know

Blockchain Tech Stack

The following is a follow-up guest post by Jeremy Epstein, CEO of Never Stop Marketing, to his previous articles on blockchain marketing, blockchain brand promises, blockchain brand “logos,” and blockchains as brand equity. Jeremy currently works with several of the leading companies in the blockchain and decentralization space. DON’T MISS A CHANCE TO HEAR JEREMY SPEAK. […]

Want to speak at MarTech Boston? We’d love to hear your ideas

MarTech Boston

While MarTech San Francisco is only a little more than a month away — reminder: the early bird “beta rate” for tickets expires at the end of this week! — we’re already on to planning MarTech Boston for this fall, October 2-4, 2017. Spring is a beautiful time in San Francisco, and Boston is a […]

What does the art and science of marketing really mean? Your thoughts?

Intuitive Marketing vs. Analytical Marketing

The phrase “art and science” of marketing gets thrown around a lot. But what does it really mean? What exactly is the art part of marketing, and what is the science? Where are the boundaries between them? Do they overlap? These are some of the questions that Mayur Gupta, global VP of marketing & growth […]