An intimate evening discussion about five marketing disruptions (video)

Martech Disruptions to Marketing at Triangle Marketing Club

Christopher Douglas runs the Triangle Marketing Club, an energetic community of marketers (and students planning to become marketers) in Raleigh, North Carolina. He’s one of those dynamic “connectors,” always bringing people together and enthusiastically plumbing helpful intersections between them. Last year, he invited me to speak to their group about the 5 disruptions to marketing […]

Not all integrations are created equal: 4 layers of app integrations with SaaS platforms

4 Layers of Integration with SaaS Platforms

Disclosure: This is one of those rare articles on this blog that’s entangled with my work as VP Platform Ecosystem at HubSpot. While it’s not specific to HubSpot — this is an issue and a framework that I believe are broadly applicable across all SaaS platforms — I want to be transparent that I do […]

5 MarTech takeaways: teams, product management, decentralization, marketing leadership, IT governance

MarTech West 2019 Keynote Sketch Notes

Every MarTech conference is always a whirlwind of insights and ideas. It usually takes me a couple of weeks after the event to synthesize what my key takeaways were from the event. Here are five that have resonated deeply with me — with huge thanks to Katie Kelly for giving me permission to share her […]

Missed the MarTech keynote? Here’s a recreation for you

MarTech West 2019 Opening Keynote (recreation)

Weren’t able to make the MarTech conference in San Jose that we held earlier this month? I thought you might enjoy hearing a version of our opening keynote, which I recreated in Loom, covering: The winners of The 2019 Stackies: Marketing Tech Stack Awards 3 trends of the Second Golden Age of Martech The release […]

Marketing Technology Landscape Supergraphic (2019): Martech 5000 (actually 7,040)

2019 Marketing Technology Landscape ("Martech 5000")

As Bill Murray would have said in Groundhog Day, “Well, it’s martech landscape day… again.” It has become an annual tradition at our spring MarTech conference to release an updated version of maybe the most infamous slide in marketing: the marketing technology landscape. We’re keeping that custom alive this year again. What a crazy graphic! […]

Marketing Technology and Operations Salary Survey 2019 results (free report)

Results of the 2019 Marketing Technology and Operations Salary Survey

Our 2019 Marketing Technology & Operations Salary Survey has been released, and you can download a free copy here. Thank you to everyone who participated. For our analysis, we narrowed the data down to the n=365 participants who identified their role as one of these three core martech disciplines: 30.4% — Marketing Technology/Marketing IT/Marketing Technologist […]

48 marketing stacks beautifully illustrated for the 2019 MarTech Stackies: Marketing Stack Awards

2019 MarTech Stackies: Marketing Stack Awards

For the 5th year, we’ve run The Stackies Awards, where marketers send in a single slide that illustrates their “stack” — the collection of marketing technology tools they use and how they conceptualize them together. We received 48 entries this year, and some truly incredible ones. Airstack graciously sponsored the awards this time. And, as […]

Share your best solutions for marketing operations and technology challenges at MarTech in Boston

MarTech West 2018 Keynote Stage

Our MarTech conference in San Jose kicks off this week, but we’re already hard at work on planning our next event in Boston, September 16-18. And we’d love to have you as one of our speakers. We’re going to program this next MarTech a little differently than we have in the past. Previous MarTech agendas […]

The New Omnichannel Stack Reference Model from Real Story Group

Real Story Group Omnichannel Stack Reference Model

The following is a guest post by Tony Byrne, founder of Real Story Group, an independent analyst firm that evaluates technology vendors and delivers hard-hitting research and advice. RSG only works on the “buy” side to advise enterprise tech decision-makers, and never works for vendors. Tony will be running a workshop and a series of […]

If you say agile marketing doesn’t work, which practices are you talking about?

Agile Marketing Practices

Andrea Fryrear of AgileSherpas is one of the world’s leading agile marketing experts, author of Death of a Marketer, and instructor for the Agile Marketing Advantage workshop at the upcoming MarTech conference (a few spots for her workshop are still available!). She’s an amazing force for the betterment of marketing management. So I was excited […]

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