5 Disruptions to Marketing, Part 5: Artificial Intelligence (2018 Update)

5 Disruptions to Marketing: Artificial Intelligence (2018)

Whew! This is the final part 5 of a five-part series, providing an update on the 5 Disruptions to Marketing as 2018 marches forward. If you have not yet read Part 1: Digital Transformation, Part 2: Microservices & APIs, Part 3: Vertical Competition, or Part 4: Digital Everything, you might want to start there. 5. […]

Last week to save $500 at MarTech, plus 4 superstar workshops added

MarTech Rates and Workshops

First: this is the last week to get the early bird rates for MarTech in San Jose, April 23-25. If you reserve your seat before this Saturday, February 10, you’ll save $500 on an all-access ticket. “Act now. Algorithmic agents are standing by.” But I’m more excited to share with you the news that we […]

How much do marketing technology and operations professionals make?

2018 Marketing Technology & Operations Salary Survey

That is the burning question that we’re looking to answer with the 2018 Marketing Technology & Operations Salary Survey — and I’d love to have you participate. This is a completely anonymous survey. We won’t ask for your name or email address, the names of any of your employers, or any other personally identifiable information. […]

Team behind Microsoft’s marketing stack visualization tackle blockchain martech

Blockchain Martech Stack of the Future

Marketing technology, great visualizations, disruptive innovation — these are a few of my favorite things. So I was delighted when Jeremy Posvar and Todd Wells — the two fellows who shared Microsoft’s marketing tech stack in last year’s Stackies awards — reached out to share a paper they had created to help explain blockchain in […]

How does a marketing tech stack evolve over time?

Martech Stack Evolving Over Time

We just opened up The Stackies 2018: Marketing Tech Stack Awards, and I’m delighted to share with you our very first entry. The above graphic represents the evolving marketing tech stack of a small-to-midsize financial services firm over a period of five years. It was created by John Schott, who is now a technical solutions […]

Share your marketing tech stack, and we’ll donate up to $10,000 to Girls in Tech

The Stackies 2018: Marketing Tech Stack Awards

The Stackies 2018: Marketing Tech Stack Awards are now open for entries, and we’d love to have you participate. If you haven’t heard of The Stackies before, this is — in my, um, humble opinion — the coolest awards program in marketing. (The Clios are so-last-century.) What makes it so cool is that this isn’t […]

11 Habits of Highly Effective Marketing Technologists

Marketing Technologists Climbing to the Top of Martech Achievement

The following is a guest post by Anand Thaker, CEO of IntelliPhi and my co-collaborator on the marketing technology landscape since last year. He’ll be a keynote speaker at the upcoming MarTech West conference in San Jose, April 23-25. Even three years after Scott Brinker and Laura McLellan’s HBR article on The Rise of the […]

The ground truth of marketing technology: our agenda for MarTech West, April 23-25 in San Jose

MarTech West: Marketing Technology Management

We’ve just unveiled the agenda for MarTech West, which is expanding this year to the San Jose Convention Center, April 23-25. I’m incredibly excited by how the program is shaping up and the topics we’ll be covering, from the state-of-the-art in AI to the state-of-the-world with GDPR. If you’re an executive or senior practitioner at […]

The one thing everybody forgets about Gartner’s hype cycle, even in martech

Opportunities in Gartner's Hype Cycle

The Gartner hype cycle is one of the more brilliant insights ever uncovered in the history of technology. I rank it right up there with Moore’s Law and Christensen’s model of disruptive innovation from below. Gartner’s hype cycle describes a 5-stage pattern that almost all new technologies follow: A technology trigger introduces new possibilities — […]

5 Disruptions to Marketing, Part 4: Digital Everything (2018 Update)

5 Disruptions to Marketing, Part 4: Digital Everything (2018 Update)

This is part 4 of a five-part series, providing an update on the 5 Disruptions to Marketing as we head into 2018. If you have not yet read Part 1: Digital Transformation (2018 Update), Part 2: Microservices & APIs (2018 Update), or Part 3: Vertical Competition (2018 Update), you might want to start there. 4. […]