Struggling through the 5 stages of martech? Let’s learn together

The 5 Stages of Martech

Okay, I admit it. I’ve just been waiting for an excuse to post this “5 Stages of Martech” chart.

These stages were originally slides in the opening keynote at MarTech San Francisco back in May, when we unveiled the 2017 marketing technology landscape. I figured a little comic relief was in order as we contemplated life in a world of 5,000+ marketing technology vendors.

But just a few months later, The Martech 5000 doesn’t seem that surprising any more. It’s just the reality of modern marketing. Fact: the average enterprise uses 91 marketing cloud services. We can debate how that may evolve in the future — is “martech winter” around the corner? — but it doesn’t change the present situation that marketers have to deal with today.

Which brings me to the point of this post: if you want to connect with other leaders who are tackling the present-day, real-world challenges at the intersection of marketing, technology, and management, you should join us at the MarTech Boston conference, October 2-4.

Senior marketing executives from Aetna, Boston Private, Cybereason, Dr. Martens, Dun & Bradstreet, Earth Networks, Entuity, GE, GoDaddy, Healthgrades, iCrossing, JPMorgan Chase, Keurig Green Mountain, LogMeIn, Markforged, Microsoft, Newell Brands, Philips, Red Wing Shoes, RSA, Sharecare, Staples, The Economist, Wiley, and WPP will share how they’re actually harnessing marketing technology in their organizations today.

Industry experts from Allocadia, Blue Green, CabinetM, CCP Digital, the Customer Data Platform Institute, Deloitte, Engagio, IDC, MarketLogic, mCordis, MIT, Never Stop Marketing, Quartz, Real Story Group, The Connective Good, Transformation Group, and Vision Edge Marketing will provide you with frameworks and insights distilled from hundreds of other case studies and industry research.

No “fake martech” fluff. No vendor-sessions-masquerading-as-editorial-sessions. Just a real community of marketing technology executives, experts, and experienced practitioners coming together to learn from each other.

MarTech Boston Alpha Rates

The early bird “alpha” rates for the MarTech Boston conference — which is your chance to save $400 on all-access passes — expire July 22, one week from now. Don’t miss this opportunity to secure your seat at the best possible price.

I hope you’ll join us.

The Grand View of Martech & The MarTech Conference

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Comments

  1. Good point! Adopted and adapted from Elisabeth Kübler-Ross!

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