In addition to this blog, there are a number of other venues where I’ve had articles published on the subject of marketing-technology intersections and innovations, including:
- AdAge — The Case for a Chief Marketing Technologist
- InformationWeek — Why Marketing Should Run Its Own Technology
- Chief Content Officer Magazine — Rise of the Marketing Technologist
- Adweek — An Open Letter to the CEO of WPP
- IDG CMO (Australia) — If you’re not in charge of digital, you’re not in charge of marketing
Others have also covered my evangelism of this subject, including:
- Mashable — Should Your Company Have a Chief Marketing Technologist
- ITSMA — Why Marketing Needs a Chief Technologist
- Online Marketing Institute — Managing Marketing Technology: 5 Questions with Scott Brinker
- MarketingProfs — Marketing Smarts Podcast: Why You Need a Marketing Technologist
- Six Pixels of Separation — The Time Is Ripe for a Chief Marketing Technologist
- MarketingSherpa — Chief Marketing Technologist: Finding the Right Person to Connect Powerful Tools with Effective Campaigns
- MediaPost — Evolving on the Fly: Growth Hackers, Agile Marketers, Bayesian Strategists and CMTs
I also write a monthly column on Search Engine Land on conversion optimization, post-click experiences, marketing experimentation and testing, and related topics. A few of my favorite columns over the past few years have included:
- 4 Principles of Marketing as a Science
- Why Big Testing Will Be Bigger Than Big Data
- The Art of Seductive Landing Pages
- Death to the Cliché Landing Page
- Why Your Content Marketing Needs to Be More Active
- Who’s Afraid of the Big Bold Test?
- Have You Adopted Agile Marketing Yet?
- 4 Principles of Conversion Content Marketing
- The READY Conversion Optimization Framework
- The 5 Rings of Conversion Optimization
And, of course, I also contribute posts to ion interactive’s blog, which I might add contains many great pieces from some of the most amazing post-click marketing experts I know.
