Month: April 2008

Marketing in the cloud

Marketers should have their heads in the cloud. If you haven’t read The Big Switch by Nicholas Carr yet, you need to add it to your list. Cloud computing — that is, computing infrastructure that is based somewhere out on the Internet, rather than installed on hardware locked in your company’s IT center — is becoming real. Fast. Combined with the maturity of web-based software-as-a-service offerings, the strong gravitational pull of social media sites where …

Marketing in the cloud Continue Reading »

A new S curve for search engine ads?

Are we on the verge of a new S curve for search engine advertising? S curves are a phenomenon of technology adoption. They begin where a particular technology — in this case, ads on search engine results pages (SERPs) — arrive on the scene with chaotic, slow growth while early adopters figure it out. Then a dominant model emerges — e.g., Google AdWords text ads — where the winning approach and the benefits to the …

A new S curve for search engine ads? Continue Reading »

Want to Receive New Articles by Email?

Subscribe to our newsletter to receive our latest articles directly to your inbox!

Subscribe

This field is for validation purposes and should be left unchanged.