February 2010

Creative technology != marketing technology

Just read an article posted on Adweek yesterday, The New Tech Heads, profiling four “digital technologists” — that label seems a tad redundant, doesn’t it? — from top agencies: Scott Prindle, executive creative technology director, Crispin Porter + Bogusky Chris Kief, creative technology director, TBWA\Chiat\Day Richard Schatzberger, director of creative technology, Bartle Bogle Hegarty Gareth Kay, director of digital strategy, Goodby, Silverstein & Partners I’m thrilled to see this coverage. The integration of technology into …

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