Month: April 2010

15 sessions on marketing and the semantic web

Looking for a conference that really pushes the envelope of digital marketing? Last year, I gave a talk at the Semantic Technology Conference on marketing in the semantic web. At the time, the topic was in its infancy. But as predicted, a lot happens in one year. This June, at the 2010 Semantic Technology Conference in San Francisco, there is now a whole track dedicated to this subject, Marketing in the Web 3.0 World. And, …

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Crowd sourced ads in Google — outside Google’s control

What if you could enhance your ads in Google with collective intelligence — without going through Google? Earlier this month, browser bookmark extension company Xmarks unveiled their plans to monetize their business with a service called SearchBoost. They take the idea of Google including ratings in ads to a whole new a level. Here’s how it works: Xmarks is a free browser add-on for Firefox, IE, Safari, and Chrome. It was originally designed to synchronize …

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20 years of massive development in marketing (a metaphor)

Thank you for all the positive feedback on Rise of the Marketing Technologist. It’s been inspiring to hear so many stories of people who are already working as de facto marketing technologists — one of whom called my proposal for a marketing CTO their “dream job.” This bolsters my belief that the talent and skill set for such marketing technology leadership is out there, eager to contribute at the next level up. To motivate such …

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Rise of the Marketing Technologist

Last week, I gave my talk at Search Insider Summit on the Rise of the Marketing Technologist. Based on the positive feedback I received from brands, agencies, and technology vendors alike, it apparently resonated deeply. So, first, I’d like to share the slide presentation with you: Rise of the Marketing Technologist from Scott Brinker However, since slides can’t capture the full dynamics of the presentation, I thought I would follow with an essay version of …

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The future of marketing in a technology world

Next week, I’ll be presenting at Search Insider Summit with an 18-minute, TED-style talk called Rise of the Marketing Technologist. This time around, the event organizers — led by programming chair Gord Hotchkiss — asked speakers to put aside the usual topics and instead share our visions of where the future of marketing is headed. So while I usually talk about post-click marketing and conversion optimization at such events, I’ve decided that this is the …

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