The cloud threatens creative destruction for IT

The winds of change are blowing through IT, and it’s not a gentle summer breeze. Earlier this month, Hewlett-Packard announced they were cutting 9,000 IT jobs. They’re consolidating their data centers and making them far more automated, as more advanced software and hardware eliminates the need for so many hands-on system and network administrators. This […]

When marketing optimization feels like extortion

Forgive me for this rant, but I hope this will be helpful as an example of how short-sighted, overly aggressive marketing optimization techniques can backfire with long-term brand damage. I’ve been a customer for about 10 years now. I know, some of you will instantly point out that they’re one of the most expensive […]

3 nimble trends changing content and marketing

Razorfish just released a great new report, Nimble: Publishing in the Digital Age, written by Rachel Lovinger. The target audience is clearly large publishers and mega media companies, but there are important trends here that are relevant to everyone who thinks of distributing content on the web — e.g., anyone in marketing. The three key […]