Month: April 2011

Lobbying for marketing technologists outside IT

Last month, the IT Services Marketing Association published an interview with me, Do You Need a Chief Marketing Technologist? (Note: the article is free for ITSMA members, but $195 for everyone else.) Although I’ve made the case for a chief marketing technologist several times before on this blog (my original post, my Search Insider presentation, and my Pivot presentation), the ITSMA interview had some great discussion and pushback on whether marketing should have its own …

Lobbying for marketing technologists outside IT Continue Reading »

Carpe marketing technology — seize the platform, boys

This weekend, I caught up on my reading, including a Forrester report on Marketing Technology Adoption 2011 that was sponsored by Unica/IBM. (You should be able to find a copy on Unica’s Interactive Marketing Journey microsite.) There are a number of interesting observations in the report, driven from a survey of 137 customer intelligence professionals from around the world. (By the way, if you want to read more about this emerging field in marketing, here’s …

Carpe marketing technology — seize the platform, boys Continue Reading »

Want to Receive New Articles by Email?

Subscribe to our newsletter to receive our latest articles directly to your inbox!

Subscribe

This field is for validation purposes and should be left unchanged.