Lobbying for marketing technologists outside IT

Last month, the IT Services Marketing Association published an interview with me, Do You Need a Chief Marketing Technologist? (Note: the article is free for ITSMA members, but $195 for everyone else.) Although I’ve made the case for a chief marketing technologist several times before on this blog (my original post, my Search Insider presentation, […]

Carpe marketing technology — seize the platform, boys

This weekend, I caught up on my reading, including a Forrester report on Marketing Technology Adoption 2011 that was sponsored by Unica/IBM. (You should be able to find a copy on Unica’s Interactive Marketing Journey microsite.) There are a number of interesting observations in the report, driven from a survey of 137 customer intelligence professionals […]