What can marketing automation do for you? #MITX

Popped into a session hosted by MITX yesterday morning, What Can Marketing Automation Do for You? The panelists were Jim Williams of Eloqua, Christopher O’Donnell of Hubspot, and Bill Stone of RenaissanceOPTI. Given my interview with Steven Woods last week on marketing automation as a solution to the explosion of marketing touchpoints — as well […]

Marketing technology as your ZMOT engine of war

I finally got around to reading ZMOT: Winning The Zero Moment of Truth by Jim Lecinski, published by Google. If you haven’t read it yet, go grab a copy — it’s free. It’s actually a brilliant example of content marketing by Google — a company not exactly renown for their own content marketing (despite enabling […]

How ad tech is disrupting the media buying world

The above diagram is from Clay Christensen’s web site with the definition of disruptive innovation. Ari Paparo, a senior VP at Appnexus, had a terrific article published in Ad Age last week, Don’t Look Now: Classic Disruption Is Taking Place In Advertising, describing the phenomenon of such disruptive technology on agencies and media buying in […]

Insights from the explosion of marketing touchpoints

At the Online Marketing Summit here in Boston last week, I caught up with Steven Woods, co-founder and CTO of Eloqua. I’ve been a fan of Steven’s since his first book on the transformation of sales and marketing, Digital Body Language. He now has a new book — Revenue Engine: Why Revenue Performance Management is […]

Chief Content Officer meets marketing technologist

The latest issue of Chief Content Officer magazine has just been published, featuring an article by yours truly: Rise of the Marketing Technologist. Although the gist of the piece is already well-known by readers of this blog — from posts such as my marketing technologist presentation at Search Insider Summit last year — the story […]