The Evergreen Laws of Marketing (techs take note!)

I’ve shared the laws of technology for marketers. But what about laws of marketing for technologists? The single most insightful marketing book I’ve ever read was published nearly 20 years ago, before the Web was anything more than an academic experiment: The 22 Immutable Laws of Marketing by Al Ries and Jack Trout. Marketers of […]

MarketingProfs podcast on the marketing technologist

Yesterday, MarketingProfs published a podcast interview between me and Matthew Grant on the topic of Why You Need a Marketing Technologist. We started by talking about what Matt calls the “technologization” of marketing: “So much of the information that marketers have about who their audience is, what that audience is reacting to, is seen through […]

The Book of Marketing Technology on Broadway

Last week, I spoke at Adobe’s Enterprise Partner Community Day in NYC on the Rise of the Marketing Technologist (and What It Means for Agencies). Adobe has now posted the video of that session — click the image below to open a full window and see the video and slides synchronized: The event was a […]