Month: March 2012

Techs hiring creatives to embrace the creative world

A big part of this blog is encouraging marketers to bring technologists fully into their teams as a way to grok the use of technology in modern marketing. A couple of days ago, AdAge ran an article — Why Facebook Is Hiring Ad Agency Creatives — that illustrates an example of the inverse: a technology company hiring creatives to better embrace the possibilities with the creative community. During a session at the 4A’s Transformation Conference, …

Techs hiring creatives to embrace the creative world Continue Reading »

What do you call a marketing technologist?

There’s a punchline in there somewhere, but I’m partially serious. While everyone is coming around to the merging of marketing and technology/IT — and the value of hybrid roles to lead and operate at that intersection — the titles that people use for these roles vary tremendously. I like the phrase chief marketing technologist (a biased choice, I admit). My annual survey of marketing technology memes for 2012 favored the titles director of marketing technology, …

What do you call a marketing technologist? Continue Reading »

Why marketing software will never be like ERP

I ran across a thought-provoking article earlier this week on GigaOm — Marketing is the next big money sector in technology — by Ajay Agarwal of Bain Capital Ventures. It begins with the reference to the Gartner report from December the suggested by 2017, CMOs will have larger technology budgets than CIOs, which is a great place to start. Ajay predicts that a new wave of companies leveraging big data for the benefit of driving …

Why marketing software will never be like ERP Continue Reading »

Want to Receive New Articles by Email?

Subscribe to our newsletter to receive our latest articles directly to your inbox!

Subscribe

This field is for validation purposes and should be left unchanged.