Awesome little essay by Andrew Chen from last week: Growth Hacker is the new VP Marketing. As far as I’m concerned, you can almost perfectly substitute “growth hacker” with “marketing technologist,” as much of the rationale for this new breed of marketer is the same. Here’s his opening paragraph (emphasis added is my own): The […]
Silicon Valley Marketing Technologists: Growth Hackers Read More »
One of the other points that leaped out at me in the Econsultancy/Adobe report I discussed earlier this week — Are agencies hopelessly screwed or on the verge of a spectacular Renaissance? — was the increasing challenges of finding good technical talent. Under the heading “the tech talent time bomb,” the report cites research from
The tech talent time bomb in marketing Read More »
Maybe both. It would be hard to overstate how thoroughly disrupted marketing has been by technology over the past 10 years — or how much disruption still awaits in the decade ahead. It’s against that backdrop that the giants of the marketing industry — agencies and their conglomerate ecosystems — are increasingly wrestling with their
Are agencies hopelessly screwed or on the verge of a spectacular Renaissance? Read More »
From my latest article on Search Engine Land, 5 Colorful Sketches on Conversion Optimization: The accompanying write-up in the article: There can be a perceived tension between conversion rate optimization and brand impact, which dates back to the early rivalries of direct marketing vs. brand marketing. But it’s a false choice: you can — and
Brand impact or conversion rate? Both, please! Read More »
Experian — another one of those multi-billion dollar companies engaged in enterprise marketing — released their 2012 Digital Marketer Trend and Benchmark Report earlier this week. Right up in the front of this hefty 154-page report is a spread on understanding the marketing technology ecosystem — which is clearly the substrate upon which modern marketing
The marketing technology ecosystem wheel Read More »
Jonathon Colman, SEO marketer for REI, shared with me a deck he put together for ad:Tech, From an Army of 1 to Agile SEO Teams, which has some great insights on agile marketing. Here’s his deck: From an Army of 1 to Agile SEO Teams – adTech 2012 View more PowerPoint from Jonathon Colman At
HubSpot’s brilliant marketing organization structure Read More »
I picked up the new 53 Paper app for the iPad this weekend. Really a beautiful piece of software for sketching ideas without having to be an Illustrator jockey. Inspired me to share why I find landing pages (and microsites, conversion paths, and other kinds of post-click marketing) — the focus of my company, ion
Why landing pages are awesome (a Venn diagram) Read More »
