I was delighted to learn that the Financial Times — an international newspaper for senior executives and financial types that makes The Wall Street Journal look like light pop reading — dedicated an 8-page special report on the intersection of marketing and technology, officially released this morning. Recognition that marketing has become a technology-powered discipline […]
Having spent many years in the “conversion optimization” subdiscipline of marketing — a forerunner to what is now known as “growth hacking” in some circles — I’ve mulled over the inherent tension between innovation and optimization for a while. They’re two different mindsets. At its best, innovation is about exploring a wide range of bold,
The 4 quadrants of marketing management, a 2×2 model Read More »
The incredible change we’re all experiencing these days is highly fractal. Similar patterns are emerging at many levels, and we can learn a lot by zooming in and zooming out. For instance, we can talk about how marketing technology is changing — which it is, at a phenomenal pace. But we can also go higher
How The Second Machine Age will transform marketing Read More »
The battle of the marketing clouds is heating up. Last month Oracle announced its unified Oracle Marketing Cloud, and yesterday IBM introduced ExperienceOne — both massive visions of how all the different acquisitions they’ve made in the marketing space will be stitched together into more cohesive offerings. But with all these proclamations of marketing technology
Adobe embraces open model for its Marketing Cloud too Read More »
Most readers of this blog know I wear two hats. I write this blog — a labor of love — but I’m also the co-founder and CTO of a marketing software company, ion interactive. However, I rarely write about my company here, because (a) I prefer to use this space to explore bigger themes in
Why we bet our whole company on marketing apps Read More »
