Month: May 2015

4 topologies of integrated marketing technology stacks

“Bill Gates got it immediately. It took Andy Grove 10 years to figure it out, and 20 years for Steve Jobs.” That quote in The New York Times by David B. Yoffie, Harvard strategy professor and co-author of a new book, Strategy Rules: Five Timeless Lessons from Bill Gates, Andy Grove, and Steve Jobs, immediately caught my eye. (Hat tip to M.G. Siegler.) What was “it” that these three titans of technology ultimately all figured …

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4 Marketing Technology Stack Topologies

Similarities and differences of marketing technologists

At the inaugural MarTech Conference last year, Sheldon Monteiro, the global CTO of SapientNitro, led a research study of the attendees — as well as readers of this blog — to profile the charateristics of marketing technologists as an emerging profession. The results were fascinating, revealing incredible depth and diversity of the backgrounds and skill sets under the “marketing technologist” umbrella. As shown above — and reported in an infographic that was released last year …

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6 Archetypes of Marketing Technologists

The 3 pillars of marketing technology at General Mills

One of the best things about the MarTech Conference for me is the amazing group of marketing technologists that I get to meet face-to-face. It’s fascinating to hear their stories of how their careers developed and the kinds of work that they’re doing for their companies at the intersection of marketing and technology. Chris Campbell, Director of Marketing and Sales Solutions at General Mills, was one of the great folks I got to meet in …

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Chris Campbell

Share your marketing stack and direct $1,876 for charity

I’m excited to announce The Stackies: Marketing Technology Stack Awards. The short version: share a high-level diagram of your own “marketing stack” — the collection of marketing software tools you use, large and small — by May 31, and if yours wins, I’ll donate up to $1,000 to the charity of your choice. All stacks will then be shared in a SlideShare deck, so everyone can have the benefit of learning from each other. Here …

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The Stackies: Marketing Technology Stack Awards

29 marketing tech “unicorns” worth $1 billion+ each

When it comes to valuations, the marketing technology landscape seems to follow, more or less, a power law distribution. A few companies are worth a tremendous amount of money, the so-called “fat head” of such a distribution. And then there’s a “long tail” of ever smaller niche companies that trail behind them as far as the eye can see. Most of the excitement in the market is naturally around the fat head — as Willie …

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Marketing Technology Unicorns as of April 2015

Marketers are fiercely passionate about their marketing stacks

“It’s okay to love your marketing stack. Just don’t love your marketing stack.” That’s what was running in the back of head last week, as I was moderating a “Show Us Your Marketing Stack” panel at the B2B Marketing Innovation Summit run by Demandbase in San Francisco. Three top marketing executives — Susan Ganeshan, CMO of Clarabridge; Kristin Hersant, VP marketing at Livefyre; and Franz Aman, SVP of brand and demand at Informatica — had …

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Three Marketing Technology Stacks

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