We just wrapped up the first ever MarTech Europe conference, and my head is still spinning from everything that was packed into those two days. But I’m eager to share some of the key takeaways I had from the event with you, while they’re fresh in my mind. First though, let me say THANK YOU […]

I’ve been thinking a lot about the parallels between marketing and software development lately. Certainly there is a tremendous amount of marketing software that marketers are applying in their profession. But the relationship between these two fields has become more entangled than that. The illustration at the top of this post is a sketch of […]

Is the “integration” challenge of marketing technology really our top obstacle? There are two studies that I’ve come across in the past couple of weeks that have caused me to wonder if integration has become a bit of a red herring for marketers who are wrestling with the much more hairy, vicious, pointy-toothed beast of […]