Month: October 2015

Here’s just a taste of what transpired at MarTech Europe this week

We just wrapped up the first ever MarTech Europe conference, and my head is still spinning from everything that was packed into those two days. But I’m eager to share some of the key takeaways I had from the event with you, while they’re fresh in my mind. First though, let me say THANK YOU to all the amazing speakers who graciously gave their time and insight. I’m humbled by and grateful for your brilliant …

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MarTech Europe: Carlsberg's Group Marketing Technologist

The intersection of marketing and software comes to life in London

I’ve been thinking a lot about the parallels between marketing and software development lately. Certainly there is a tremendous amount of marketing software that marketers are applying in their profession. But the relationship between these two fields has become more entangled than that. The illustration at the top of this post is a sketch of two models, each a Venn diagram of three overlapping spheres. On the left is the world of marketing. Its foundation …

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Parallels between Marketing and Software

Integrating marketing technologies? That’s the easy part

Is the “integration” challenge of marketing technology really our top obstacle? There are two studies that I’ve come across in the past couple of weeks that have caused me to wonder if integration has become a bit of a red herring for marketers who are wrestling with the much more hairy, vicious, pointy-toothed beast of digital transformation. The chart at the top of this page is from a brand new report by Ascend2, Informatica, and …

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Obstacles to Marketing Technology Success

Marketing isn’t alone — HR software landscape with 547 products

My friends, the above is an infographic of 547 human resource (HR) software products across 17 categories. It was created by the smart folks at Capterra, and you can click here to view a larger version on their site. So why am I posting it here? Two reasons. First, the overlap between marketing and HR is more important than ever — marketing, like software development, is a profession of acquiring, empowering, and inspiring talent. So …

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HR Software Landscape

Is it foolish to embed engineers in marketing? Not for Fool.com

The following is a guest Q&A with Chris Bledsoe, VP of marketing technology at Fool.com, conducted by Diana Smith, director of marketing at Segment. Disclosure: Segment gets a shout out in one of Chris’s answers, but the rest of the Q&A is vendor agnostic. Alongside the explosion of marketing technology, we’re also seeing some new titles cropping up in big organizations to handle this ecosystem. One is VP of marketing technology. Since this type of …

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Chris Bledsoe

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