October 2015

We just wrapped up the first ever MarTech Europe conference, and my head is still spinning from everything that was packed into those two days. But I’m eager to share some of the key takeaways I had from the event with you, while they’re fresh in my mind. First though, let me say THANK YOU to all the amazing speakers who graciously gave their time and insight. I’m humbled by and grateful for your brilliant …

Here’s just a taste of what transpired at MarTech Europe this week Continue Reading »

I’ve been thinking a lot about the parallels between marketing and software development lately. Certainly there is a tremendous amount of marketing software that marketers are applying in their profession. But the relationship between these two fields has become more entangled than that. The illustration at the top of this post is a sketch of two models, each a Venn diagram of three overlapping spheres. On the left is the world of marketing. Its foundation …

The intersection of marketing and software comes to life in London Continue Reading »

Is the “integration” challenge of marketing technology really our top obstacle? There are two studies that I’ve come across in the past couple of weeks that have caused me to wonder if integration has become a bit of a red herring for marketers who are wrestling with the much more hairy, vicious, pointy-toothed beast of digital transformation. The chart at the top of this page is from a brand new report by Ascend2, Informatica, and …

Integrating marketing technologies? That’s the easy part Continue Reading »