Welcome to 2016! This is going to be a terrific year for marketing technology — and marketing technologists.
As I pseudo-predicted last month, I believe this will be the year that we see significant “mainstreaming” of a wide range of marketing technologies — a lot more companies are going to be leveraging more advanced martech capabilities in their day-to-day operations. Martech is crossing the chasm.
And the innovators and early adopters who preceded them? They’ll push the envelope even further to stay ahead.
This “mainstreaming” of martech is the overarching theme for the next MarTech Conference in San Francisco, March 21-22.
IMPORTANT NOTE: the “alpha rate” for MarTech — which lets you save $500 off tickets — expires this Saturday. If you want to attend, this is the best time to secure your spot at the event.
As you can see from the agenda-at-a-glance posted above, this will be our biggest and best MarTech ever. If you attend, you’ll hear first-hand from main street brands such as Walt Disney, Heineken, DHL, Frito-Lay, Clorox, Coca-Cola, Zurich, and PBS how they’re leveraging marketing technology in their organizations.
You’ll hear how digital pioneers and tech leaders, such as LinkedIn, Uber, Cisco, Intuit, Healthgrades, Zendesk, LogMeIn, Dell, Akamai, CA Technologies, McKesson, New Relic, Mozilla, ShoreTel, and SapientNitro are building new martech capabilities and scaling up their martech-powered organizations.
You’ll hear from thought leaders at McKinsey, IDC, Raab & Associates, SHIFT Communications, Real Story Group, CEB, Growth Calculus, Foundation Capital, Scale Venture Partners, CCP Global, and VisionEdge — as well as yours truly — who will offer a birds-eye view of the “big picture” of the industry, how its evolving, and how you can successfully navigate it.
You’ll also have the opportunity to meet dozens of leading marketing tech companies in person — to see the latest developments they’re bringing to market and to discover new vendors who are reimagining the possibilities of modern marketing. See the map below for confirmed exhibitors.
Best of all, you’ll be able to meet over 1,000 of your peers — marketers and technologists who are leading the charge for a new generation of marketing in a digital world.
I guarantee, you won’t want to miss this. Register now and save $500!
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