January 2017 - Chief Marketing Technologist

The blockchain brand: hard-coding brand promises

January 31, 2017 / Marketing Software / By Scott Brinker / 1 Comment

This is a follow-up guest post by Jeremy Epstein, CEO of Never Stop Marketing, to his previous article on blockchain marketing. Jeremy currently works with several of the leading companies in the blockchain and decentralization space including OB1 and OpenBazaar. Previously, he was VP of marketing at Sprinklr. Sometimes a brand’s core values come in conflict with reality. Sometimes people feel pressured to act contrary to values or ethics. Sometimes they do. And brands get hurt because of it. …

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Interviewing for a martech role when the interviewer doesn’t understand martech

January 30, 2017 / Careers / By Scott Brinker / 2 Comments

This guest post by Erica Seidel is part of a regular column she writes, Ask the Martech Recruiter. Erica runs The Connective Good, a retained executive recruiting firm that helps companies land leaders in martech, marketing, digital strategy, analytics, and market research. Dear Erica, I am interviewing for a martech role. But it’s clear that the people I am meeting early in the interview process don’t understand martech — at all! I know I can …

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Everything a marketer needs to know about CDPs. Wait, what’s a CDP?

January 25, 2017 / Marketing Software / By Scott Brinker / 3 Comments

The following is a guest post by the remarkable David Raab, principal at Raab Associates, author of the Customer Experience Matrix blog, advisory baord member for MarTech Conference in San Francisco, and now head of the CDP Institute. You can download the latest CDP Industry Profile report from their site. Customer Data Platforms are having a moment — a category that was named just three years ago now has more than two dozen vendors with …

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Blockchain marketing: how the technology behind Bitcoin could change marketing

January 23, 2017 / Marketing Software / By Scott Brinker / 2 Comments

The following is a guest post by Jeremy Epstein, CEO of Never Stop Marketing. Jeremy currently works with several of the leading companies in the blockchain and decentralization space including OB1 and OpenBazaar. Previously, he was VP of marketing at Sprinklr. You’ve probably heard about Bitcoin. You may have heard about the blockchain. It’s the underlying technology that makes Bitcoin possible without any centralized authority. Odds are, though, you haven’t given much thought to how the role of marketing …

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The only marketing prediction you need for 2017

January 22, 2017 / Marketing Management / By Scott Brinker / 1 Comment

I’m honored to have been invited to become a regular contributor to Ad Age, the world’s oldest (since 1930!) and largest publication in the field of advertising and marketing. The publisher has agreed to let me repost my articles here on chiefmartec.com as well. Late October to early February is prediction season in the marketing world. As marketers, we’re innundated with articles, emails, and infographics telling us what will happen and what we need to …

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Predicting the Future of Marketing Technology

Announcing The Stackies & Hackies Awards for MarTech San Francisco 2017

January 20, 2017 / Marketing Management / By Scott Brinker / Leave a Comment

I’m excited to kick off the third year of The Stackies, which will culiminate in an opening awards ceremony at the MarTech conference in San Francisco, May 9-11, 2017. Of course, like all good agile marketers, we believe in improving with each iteration. So we’ve tweaked and expanded the competition this year. But first, new readers may be wondering, “What the heck are The Stackies?” They’re a friendly competition where marketers send in a single …

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A brief introduction to network science math in marketing

January 16, 2017 / Marketing Data / By Scott Brinker / 2 Comments

The following article is a guest post by Tyler Foxworthy, chief scientist at DemandJump. I loved how this article connects several fields of math to marketing challenges that are being addressed with artificial intelligence. I’ve added several links to Wikipedia pages, if you want to geek out on this like I have. The field of network science, which is rooted in statistical physics and graph theory, has emerged in recent years to help us understand …

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Digital Asset Management in the Martech Cocktail

January 10, 2017 / Marketing Software / By Scott Brinker / 1 Comment

This guest post is an excerpt from Digital & Marketing Asset Management: The Real Story of DAM Technology & Practice by Theresa Regli of Real Story Group. Theresa is a digital asset management expert, marketing technology analyst, and digital media strategist, and her clients include global brands such as Unilever, Nestlé, Net-a-Porter, IKEA, General Mills, and Coca-Cola. A book about DAM would not be complete without putting DAM in the bigger picture, and by that …

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Start 2017 with the world’s most famous chief marketing technologist

January 3, 2017 / Interviews / By Scott Brinker / 1 Comment

Happy New Year, dear readers! What better way to launch into 2017 than revisiting our good friend Mayur Gupta, truly one of the icons of the marketing technology world. Over the history of this blog, some of the most fascinating stories to me have been observing how things change over time. One is the growth of the marketing technology landscape, as it’s blossomed from 2011, 2012, 2014, 2015, and 2016 (and, yes, 2017 is on …

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