How Juniper Networks spans pre-sales to post-sales marketing in their martech stack

Juniper Networks Marketing Stack

I can’t resist sharing another entry to The Stackies 2018: Marketing Tech Stack Awards, this one from global networking technology leader Juniper Networks.

This clean and elegant design organizes their marketing and sales technologies according to the six clusters of the Martech 5000 marketing technology landscape — Relationships & Social, Content & Experience, Data, Management, Commerce & Sales, and Advertising & Promotion — as concentric rings.

Within each ring, technologies are arranged approximately left to right across three stages of the customer journey:

  • Pre-sales marketing
  • Pre-sales through post-sales marketing
  • Post-sales marketing

It’s notable that most of the tools in their stack fall into that combined category in the middle, maintaining continuity with customers from their first pre-sales touchpoints through post-sales relationships.

As we’ve seen with other enterprise marketing stacks, Juniper Networks has blended solutions from three major marketing cloud vendors: Adobe, Oracle Eloqua, and Salesforce. They’ve augmented these with a number of more specialized tools — such as Allocadia, BrightEdge, Certain, Lithium, ReachForce, Lookbook HQ, Percolate, Synthesio, Demandbase, Tableau, etc.

This is a rich marketing stack with deep capabilities, but my impression is that it’s very well rationalized. Every tool has its purpose and place. I can imagine that they’re able to walk stakeholders through this illustration with a clear and coherent narrative.

As with all entries to The Stackies, I’m incredibly grateful that Juniper Networks decided to share this with the martech community. We learn a lot from glimpsing these real-world examples of marketing stacks. (It’s also fun to see where specific martech vendors you know and love are adopted by others — and to discover new ones you might not have seen before.)

So thank you, Juniper Networks.

What about you, dear reader? Will you consider entering your marketing stack into The Stackies 2018: Marketing Tech Stack Awards too? You still have 3 weeks left — entries are being accepted up to midnight (Pacific time) on Friday, April 6.

The MarTech Stackies 2017

In addition to winning the appreciation of yours peers, for contributing to everyone’s collective understanding of what modern marketing stacks look like, you’ll also be helping another good cause: we will donate $100 on your behalf to Girls in Tech, up to a total of $10,000.

And if your entry is selected as one of the best examples of a marketing stack, you’ll receive recognition at the upcoming MarTech conference — and a groovy trophy.

Speaking of the MarTech conference, if you’re interested in learning from marketing technology leaders at more than two dozen leading brands — Aetna, Airbnb, Alert Logic, City National Bank,, HashiCorp, IFTTT, Intel, Intuit, Looker, L’Oréal, McKinsey & Company, Medtronic, RedHat, RSA, The New York Times, T-Mobile, Turner, Verizon, VMware, WeightWatchers, and more — tickets are still available for our event in San Jose, April 23-25.

MarTech is a carefully curated, vendor-agnostic event focused on real-world innovation at the intersection of marketing, technology, and management. Click on the agenda below for details of everything we’ll be covering at the conference. I hope to see you there!

MarTech West Agenda

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