Wow, I am just in awe of the 54 entries we received into The Stackies 2018: Marketing Tech Stack Awards. The quality of the illustrations this year were particularly remarkable. These are marketers who clearly have a lot of passion for their infrastructure. (How’s that for something you wouldn’t have heard 5 years ago?) If […]
54 marketing stacks from The Stackies 2018: Marketing Tech Stack Awards Read More »
UPDATE: The 2020 Marketing Technology Landscape is now available. Like the running of the bulls in Pamplona — an apt simile? — it’s become a yearly tradition for me to release the marketing technology landscape at the MarTech conference in the spring. So here at our event in San Jose today, I’m pleased to unveil
Marketing Technology Landscape Supergraphic (2018): Martech 5000 (actually 6,829) Read More »
Marketing technology and operations is the heartbeat of modern marketing. And there’s no event better than MarTech to plug you into the ground truth of how that discipline is evolving. Our next MarTech is now just 10 days away, April 23-25 in San Jose. I’m incredibly excited by everything that’s come together for this conference
10 days until MarTech, 10 things I’m looking forward to Read More »
The following is a guest post by Luque Wang, a senior marketing manager of global strategy and operations at GE Digital. What is Marketing Operations? Ten years ago, marketing operations was still a very new role in org structures. The number of people with marketing operations as their job title were few and far between.
Martech-Enabled Marketing Operations: Invisible Roads and Bridges Read More »
