Month: May 2018

Democratizing martech: distributing power from IT to marketing technologists to everyone

I am fascinated by “citizen technology.” That’s a terrible name for it, because it implies digital government technology, which is not what I’m talking about. (Although that too is a fascinating topic for discussion on another day.) Rather, the labels of citizen analyst, citizen data scientist, citizen developer, citizen integrator, etc., refer to people who are not experts in a particular discipline — such as data analysis, data science, software development, systems integration, etc. — …

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Democratization of Technology: Martech Example

The paradox of simultaneous martech consolidation and expansion, illustrated

Man, people sure do find anecdotes more persuasive than data. (As an aside, this is why machine learning can be so helpful in applying true data-driven marketing — our human biases really skew our perception of reality.) We most recently released the 2018 marketing technology landscape with the data showing nearly 7,000 martech-related vendors. I then followed up with a post — intentionally a little provocative — proposing that the myth of martech consolidation is …

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Martech Cyclical Consolidation on Top of Underlying Software Expansion

The myth of martech consolidation is dead. Now what?

A couple of weeks ago, we hosted the MarTech West conference in San Jose. My personal thanks to all of the amazing speakers who brought such passion and insight to their martech-in-the-real-world presentations — you were awesome. Rather than offer my “hot takes” of the event a few days later, I decided to take a little more time to rest and reflect on what I personally took away from the experience. There were so many fascinating …

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MarTech West 2018 Keynote Stage

Calling marketing technology and operations leaders: come speak at MarTech East, October 1-3

Want to speak at MarTech East in Boston, October 1-3? We invite you to propose a compelling presentation idea at the intersection of marketing, technology, and management that you’d be passionate about delivering. Sessions at MarTech East will be a mix of 45-minute in-depth presentations and panels and 20-minute TED-style talks with slides. We’re looking for session proposals that are “graduate level” in nature — not Digital Marketing 101 — where a speaker will be …

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